ShiftCon Presents “The Race Forward: How Challenging Racial Stereotypes Benefit Eco-Friendly Industry Growth” with several key change makers.
- Aisha Sequeira, Founder of Diaper Dawgs
- Nat Turner
- Laura Termini, Founder of Natural Orgánica
- Kia Ruiz, Bodibear.net
WHAT: The Race Forward: How Challenging Racial Stereotypes Benefit Eco-Friendly Industry Growth
WHEN: Friday, December 2nd
TIME: 9:45am CST
Community building starts by bringing people together. Updating demographic profiles to align with modern trends can open businesses up to a larger consumer base. Stereotyping has led to outdated practices that limit growth, instead of fostering it. We define stereotypes as widely held but oversimplified beliefs about a certain group of people, often centering around race, but generally breaking down groups of people by their socioeconomic status.
Let’s state the obvious. If we want to see massive growth in the industries we believe in, we have to expand our audience outside what’s expected. So how can bloggers develop their own pattern interrupters to get their messages noticed by those outside their current space? How can bloggers become the tipping point?
Join us in The Race Forward, a panel where we discuss impactful ways to challenge current practices, yielding notable success. The goal here is to teach you how to meet people where they are, shift closed mindsets, and grow your audiences to make the free-from movement more accessible to everyone.