Mainstream America is at a crossroads, with chronic disease on the rise and an urgency to protect the planet like never before. Yet, the mainstream consumer is not necessarily ready to change old habits, even if health and home depend on it.
How do we make green truly work for the mainstream and get beyond trendy ideas to what works in the typical American household?
- Where could you start on your own journey to live a greener lifestyle?
- How do you, as a thought leader, respond when your audience is intimidated by change?
- What resources could help you share?
- How do you talk to your friends and neighbors about this sometimes touchy topic?
- How could you bring the conversation to your social media spaces?
The Green for the Mainstream workshop will explore how social media outreach can gently transform old habits into new ones while respecting cultural traditions and limited household budgets. We will speak to the influential role of food in our everyday lives. This session will also cover strategies for reaching local communities with relevant messaging about better products and healthier lifestyles while avoiding elitism.
We will tackle the sometimes controversial topic of big brands entering the green/sustainable/organic market space and how that affects the mainstream consumer. Since many organic brands have been consumed by multinational brands, should you be concerned? We’ll cover some key details to look for when discerning quality products.
Whether you consider yourself light green and want to learn more about the ShiftCon movement without feeling overwhelmed, or whether you consider yourself a strong influencer who is looking for creative ways to reach the mainstream, this workshop is for you.
Your hosts for the Green for the Mainstream workshop at ShiftCon 2015 are three social media professionals who come from mainstream perspectives while incorporating green ideas into life and work. They include retired restauranteur and culinary instructor, Chef Dennis Littley, yoga instructor and lifestyle blogger Jenny Bradford, and independent journalist and consumer advocate Anne Brock.
Dennis Littley: Culinary Instructor and Food Blogger Chef Dennis can also be found on Google Plus where he has become the resident expert for Food Bloggers around the world on how to use G+, and as one of Google’s Top Chefs and on his blog Ask Chef Dennis. Dennis Littley is also the founder of the G+ Food Bloggers Community and Hosts three weekly shows on Google+ “Good Day Google+” a variety type talk show; “Around the Kitchen Table” a cooking show co-hosted with renown kitchen designer Susan Serra; “The Food & Booze Show” Showcasing local restaurants live at their locations, which he co-hosts with Mia Voss. You can find Dennis on most social media as @askchefdennis and on Google+ as +Chefdennislittley Dennis is semi-retired and currently lives in the Orlando area with his wife Lisa.
Jenny Bradford: Jenny Bradford is a full-time wife, yogi, and mother of two. She works part-time as a Lagree Fitness instructor, R-HYI 200 hour certified yoga instructor, and blogger at Living Consciously Blog. She also blogs locally for Dallas Moms Blog was a speaker at BlogHer 2013 in Chicago. She is a flexitarian who is passionate about clean eating (GMO-free), and is on a personal campaign to avoid phthalates and other endocrine disruptors. She has cloth diapered two babies consecutively and simultaneously, and continues to make choices for her family that reduce their impact on the environment, limit their toxin exposure, and promote less waste overall.
Anne Brock: Anne Brock is an independent journalist who blogs about simple living, organics, consumer awareness, environmental health and clean energy at her blogs Flour Sack Mama and Clean Couponing. While University of Missouri journalism school prepared her to produce television news, life experience prepared her to become a work-from-home wife and mother who’s been heard on local radio and television discussing the topics she blogs about. Anne has also provided freelance content and volunteered for non-profits Moms Clean Air Force, Women’s Voices for the Earth, and Safer Chemicals, Healthy Families. Anne has deep roots in family farming and a deep concern for children’s healthy futures. She enjoys consulting for businesses on content creation and social media strategies. She can be reached at [email protected]
Jeanae Osborne: Jeanae is a military wife, mom, minister, writer, and advocate for healthy households. She has a passion for reaching families with the messages of hope, healing, and “going green doesn’t have to mean going broke.” Jeanae is featured on several faith and family focused sites, and is also a syndicated contributor for Gannett News. She lives in the Southwest with her husband, son, and two giant dogs. You can connect with Jeanae on Twitter , Google+, Facebook, Pinterest, Instagram, and her personal blog JustJeanae.com