How do bloggers define parameters for which brands they will work with – and what kind of work they will do? How closely must a brand align with our personal and professional values? How far outside our niche are we willing to go?
There is no easy or right answer, but it is important to set guidelines for your own blog and brand and have a clearly defined mission. Blogging with integrity and purpose will set you up for a stronger business – and better karma!
Join bloggers, brands, and blogger-brand-connectors for conversation about these evolving relationships. We’ll discuss how brands select bloggers, how bloggers select brands, and the wide variety of ways in which likeminded businesses can work together.
Topics we plan to cover include:
- When brands select bloggers, is it all about numbers? Or would they rather see thoughtful and selective content?
- How to be transparent with a sponsored post without sounding like you are just re-hashing spoon-fed marketing jargon
- How to include a mission statement in your media kit that reflects your personal blogging ideals
- As your principles evolve over time, what do you do about older posts written from a less-informed perspective?
- Do bloggers expect to be paid for product reviews? And are brands willing to pay? Where do we draw the line between an unbiased review and a paid ambassadorship?
Paige Wolf: Paige Wolf is a publicist, author, and green living expert who uses her media savvy and personal moxie to promote manageable eco-chic living. Paige is the owner of Paige Wolf Media and Public Relations, a B Corporation certified eco-friendly PR firm focused on sustainable clientele, and the author of Spit That Out! The Overly Informed Parent’s Guide to Raising Children in the Age of Environmental Guilt. Paige regularly appears on television as a green living expert, and she has been featured in publications including Boho, People.com, The Huffington Post, MSN.com, and Forbes.com. She frequently speaks at green living conferences and expos and has written about green living for several publications. She lives in Philadelphia with her husband, two children, and American Hairless Terrier. Visit www.spitthatoutthebook.com for her blog on making green living practical, manageable, and affordable.
Chrystal Johnson: Chrystal Johnson is the owner of Green Moms Media, a blogger network with about 100 green mom blogs collectively comprising of 3.7 million views per month. After graduating from Pepperdine University in 1999 with a degree in Public Relations, Chrystal Johnson jumped feet first into the corporate world. She had a successful career as a marketing communications manager for a Fortune 20 company, where she was responsible for leading message development workshops and shaping marketing strategy. She fully intended upon climbing the corporate ladder to executive leadership, and was well on her way, when her older daughter was born in 2008. The life-changing event of becoming a mom turned her world upside down – for the better. She made the decision to step off the corporate ladder and founded Happy Mothering shortly thereafter. Her goal was to document her journey to living naturally while sharing her favorite safe and eco-friendly products with like-minded moms. Her younger daughter was born in Montevideo, Uruguay in 2010, and the experience of living and giving birth abroad further deepened her passion for living simply and naturally. This passion permeated both her personal life and her online presence. In 2012, she founded Green Moms Media as a way to merge her marketing expertise with her love of blogging and passion for natural products. This boutique PR firm works with the best natural brands on the market to get their message out through green mom bloggers.
Kristina Drociak: Kristina Drociak is the Communications Manager at Stonyfield – the world’s leading organic yogurt maker. She has been with the company for over seven years, starting Stonyfield’s first blogger outreach program back in 2009. Over the years the company’s work with bloggers has evolved, and Kristina has helped lead the way to the creation and management of Stonyfield’s current blogger ambassador club which has over 150 members. In her role as Communications Manager, she also manages the strategy for and the voice behind Stonyfield’s twitter personality. Additionally, she manages all other influencer, celebrity, and press relations. She has a passion for environmental conservation and in her spare time you can find her climbing the 48 highest peaks in her state and volunteering at the local educational farm.
Alicia Voorhies: Alicia Voorhies is a Registered Nurse and natural health research geek who was first drawn to the mysteries of toxic chemicals in everyday products and their effect on children eight years ago. She enjoys her work as Hospital Liaison, Social Media and Web Manager for Earth Mama Angel Baby, an industry leader in safe, natural and organic herbal products formulated to support the entire journey of childbirth, from pregnancy through postpartum recovery, breastfeeding and baby care. Alicia is also co-founder of The Soft Landing Blog, where she and her sisters have been helping parents create a safe, non-toxic home since 2007.