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Eco-Wellness Influencer Conference
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  • About
    • About ShiftCon
    • Team
    • ShiftCon Board Members
    • Want to Partner with ShiftCon?
    • Event Buttons
    • Contact
  • Location
  • Register
  • Agenda
  • Speakers
  • Sponsors
    • 2020 Sponsors
    • Media Partners
    • Want to Partner with ShiftCon?
  • Media
    • Press Releases
  • Climate Influencer Summit
  • BLOG

Acquisition panel

The only thing certain in the food industry right now is change. Coca Cola and Goldman Sachs just acquired a 50% stake in organic juice company, Suja, and every day it seems that another organic company is being acquired. So what gives?

It turns out that the market cap of Coke and Pepsi alone are ten times the size of the entire organic industry. So what does that mean to the organic food industry? It means that if those two companies wanted to gobble up the entire organic industry, they could.

Right now, organic represents about 5% of the food and beverage industry, but less than 1% of U.S. farmland is organic. There has to be a seismic shift in our food system, and right now, that power play is in the hands of the big players.

The recent acquisition of Annie’s by General Mills has opened up a conversation. We plan to dive into it on Friday, September 25th, with Robyn O’Brien moderating and panelists, John Foraker, the CEO of Annie’s, and Gary Hirshberg, the founder of Stonyfield. It’s an important conversation, and one that you don’t want to miss.

Panelists

Robyn O’Brien–A former food industry analyst, author, and mother of four, Robyn O’Brien triggered an allergic reaction in the food world when she asked a simple question: “Are we allergic to our food or what’s been done to it?” She brings compassion, insight and detailed analysis to her research into the impact that recent changes to our food supply are having on the health of families. Robyn has been called “food’s Erin Brockovich” by the New York Times, “an inspiring woman to follow on Twitter” by Forbes Woman and”visionary” by the Discover Channel. Robyn is the founder of the AllergyKids Foundation, and author of the critically acclaimed book, “The Unhealthy Truth: How Our Food Is Making Us Sick and What We Can Do About It”. Robyn’s work is recognized and supported by individuals such as Dr. Oz, Ted Turner, Bonnie Raitt and Prince Charles and has been seen in the national media, as part of Jamie Oliver’s Food Revolution and in short films and documentaries around the world. Robyn will be a keynote speaker at the ShiftCon 2014 Conference and will be sharing her expertise on the dangers of America’s food supply and her experience with protecting herself and her family. You can learn more about Robyn and her amazing work at www.robynobrien.com, and follow her on Facebook and Twitter.

Gary Hirshberg
–Gary Hirshberg is Chairman of Stonyfield Farm, the world’s leading organic yogurt producer, and Managing Director of Stonyfield Europe, with organic brands in Ireland and France. Gary serves on several corporate and nonprofit boards including Applegate, Peak Organic Brewing, Late July, Quantum Design, Glenisk, the Danone Communities Fund and the Danone Livelihoods Fund. In 2011, President Obama appointed Gary to serve on the Advisory Committee for Trade Policy and Negotiations. He is Chairman and a founding Partner of “Just Label It!,” the national campaign to label genetically engineered foods, and is co-author of Label It Now – What You Need to Know About Genetically Engineered Foods. He is the author of Stirring It Up: How to Make Money and Save the World. Gary has received twelve honorary doctorates and numerous awards for corporate and environmental leadership including a 2015 Champion for Children Award from Mount Sinai Hospital’s Children’s Environmental Health Center and a 2012 Lifetime Achievement Award by the US EPA.

John Foraker–John Foraker is the President and former Chief Executive Officer of Annie’s, Inc. and a leading authority in the organic and natural foods industry. With more than 20 years of business experience and a sharp focus on sustainability and social responsibility, Foraker’s vision for growing Annie’s has always relied on transparent leadership and an over-arching commitment to creativity, innovation and honesty. Prior to assuming his role as President in October 2014, Foraker led investors to place growth capital into Annie’s in 1999, earning his title as Chairman of the Board. Beginning in 2004, Foraker led as Annie’s Chief Executive Officer (CEO), taking Annie’s public under the BNNY symbol in 2012, just prior to the company’s buyout by General Mills, Inc. in October 2014. A featured expert spokesperson in the organic and natural foods industry, Foraker has been featured in Fast Company, Bloomberg News and Wall Street Journal, in addition to other platinum media outlets. Foraker has also shared his leadership and expertise with business owners and audiences at home in the Bay Area and across the country, addressing organizations like the Berkeley Entrepreneurs Forum, the Lester Center for Entrepreneurship and the Nutrition Business Journal Conference, among others. Most recently, Foraker was awarded EY Entrepreneur of the Year® 2015 in Northern California, recognizing his entrepreneurial excellence in the retail and consumer products category. In addition to his role as President, Foraker also leads within the greater General Mills organization as an advisor for the company’s small business incubator 301, Inc., a new venture group that invests in small promising companies. Prior to his tenure at Annie’s, Foraker served as Vice President at Bank of America, overseeing commercial banking client relationship management in the bank’s premium wine business portfolio. Foraker holds a Bachelor of Science degree in agricultural economics from the University of California, Davis and a Masters of Business Administration from the University of California, Berkeley.

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Meet Some Of Our 2020 Speakers
  • Jaleh Bisharat

    NakedPoppy

    Personal blog / websitePinterestInstagram
  • Erin Callahan

    Director, The Climate Collaborative

    Personal blog / website
  • Danny Ozment

    Owner/Emerald City Productions

    Personal blog / websiteFacebookTwitterInstagram
  • Marielle Hewitt

    Northstar Bison LLC

    Personal blog / websiteFacebook
  • Vivian Chen

    Plateful Health

    FacebookInstagram
  • Joy Smith

    Joy Organics

    Personal blog / website
  • Tasha Edwards

    Hip Healthy Chick

    Personal blog / websiteFacebookTwitterPinterestInstagram
  • Jeffrey R Austin

    Plant Based Jeff, LLC

    Personal blog / websiteFacebookYouTubePinterestInstagram
  • Cara Pike

    Executive Director, Climate Access

    Personal blog / website
  • Jessi Deardorf

    Benjamin Lee Bison

    Personal blog / websiteFacebookInstagram
  • Reverend Lennox Yearwood, Jr.

    Founder, Hip Hop Caucus

    Personal blog / website
  • Gina McCarthy

    President and CEO of NRDC Action Fund

  • Wendy Barlin

    About Profit CPA

    Personal blog / websiteFacebook
  • Mascha Davis

    Nomadista Nutrition

    Personal blog / websiteFacebookTwitterInstagram
  • Ashlee Rowland

    CEO, Simplholistic

    Personal blog / websiteFacebookYouTubePinterestInstagram
  • Dave Carter

    The National Bison Association

    Personal blog / website
  • Finian C Makepeace

    Co-Founder, Kiss the Ground

    Personal blog / websiteFacebookYouTubeInstagram
  • David Bronner

    Cosmic Engagement Officer, Dr. Bronner's

    Personal blog / websiteFacebookTwitterYouTubeInstagram
  • Nancy Hirshberg

    Climate Collaborative

    Personal blog / websiteFacebookTwitter
  • Kari Hamerschlag

    Friends of the Earth

    Personal blog / websiteFacebookTwitter
  • Dr. E Hanh Le

    Chief Medical Officer / Healthline

    Personal blog / websiteTwitterYouTube
  • Nzingah Oniwosan

    Yes Baby I LIke It Raw

    Personal blog / websiteFacebookTwitterYouTubeInstagram
  • Anthony L. Almada

    Seed Health R+D Team

  • Jessica Shade

    The Organic Center

    Personal blog / websiteFacebookTwitterYouTubeInstagram
  • Ryan Warrender

    Global Product Partnerships, Google

    Twitter
  • Elizabeth Riffle

    Riffle Farms - American Bison

    Personal blog / websiteFacebookYouTubeInstagram
  • Stacey Ferguson

    Chief Creative, Justice Fergie Lifestyle Media

    Personal blog / websiteFacebookTwitterPinterestInstagram
  • Audrey McClelland

    Founder, Mom Generations

    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • John Roulac

    Founder of Nutiva & RE Botanicals

    Personal blog / websiteFacebookTwitterInstagram
  • Jamie Margolin

    Co-Executive Dir. - Zero Hour/Youth Climate Marches

    Personal blog / website
Recent Posts
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  • YES AND EcoFashion Happy Hour and Brand Ambassador Opportunity!
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Join us NOW (2:30 PST/5:30 EST) for a special Inst Join us NOW (2:30 PST/5:30 EST) for a special Instagram Live with the team at @CharlieCurls, bringing us a fun and informational discussion on Holistic Hairstyling and Hair HEALTH!
Day 3 of #ShiftCon has more great workshops for yo Day 3 of #ShiftCon has more great workshops for you and everything kicks off with our keynote: Climate Influencer Summit Kick Off: A Call to Climate Action: Why We Must ALL Become Climate Activists

For the complete agenda go here: https://shiftconmedia.com/agenda/

**** Don't forget to SHARE your experience during the conference on social for a chance to win some prizes!! ****

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Friday means it's movie night! Join your fellow S Friday means it's movie night!

Join your fellow Shifters for a fun watch party of the film @kissthegroundmovie on #Netflix starting right after #shiftcon ends tonight.

Tomorrow night you will have a chance to ask the directors questions.

Thank you to @drbronner and Soil For Climate. #VirtualShift #kissthegroundmovie
Day 2 of #ShiftCon has more great workshops for yo Day 2 of #ShiftCon has more great workshops for you and everything kicks off with our keynote: Probiotics 101 — A closer look at ‘good bacteria’ with @seed 

For the complete agenda go here: https://shiftconmedia.com/agenda/

Don't forget to SHARE your experience during the conference on social for a chance to win some prizes!

#VirtualShift
Today's the Day! Who's ready for #ShiftCon 2020 an Today's the Day! Who's ready for #ShiftCon 2020 and our very first #VirtualShift?!

Drop a gif below to let us know how excited you are! 

We have a lot of great workshops for you today and everything kicks off with our keynote “Stories Reach their Widest Audience Ever: The Web” with Ryan Warrender of Google!

For the complete agenda go here: https://shiftconmedia.com/agenda/

**** Don't forget to SHARE your experience during the conference on social for a chance to win some prizes!! ****
1 MORE DAY UNTIL SHIFTCON 2020! We cannot wait to 1 MORE DAY UNTIL SHIFTCON 2020!

We cannot wait to hear from industry leaders and to connect with all our Shifters in the virtual space.

Don't forget we have several special events happening during the conference that are free but RSVP is required.

And, it wouldn't be ShiftCon without GIVEAWAYS! Make sure you are sharing during the event with hashtags #ShiftCon and #VirtualShift for a chance to win some amazing prizes.

Find the complete agenda as well as links to RSVP for all those special events right here: https://shiftconmedia.com/agenda/

Feeling like you're missing out on an amazing opportunity to connect with brands and like-minded influencers? 

We have just a FEW tickets left, so grab yours now!
We are excited to announce a workshop intensive wi We are excited to announce a workshop intensive with Nancy Hirshberg of the @theclimatecollaborative and Lisa Drake of @stonyfield. 

Deep Dive Intensive Training: Understanding Your Contribution to Climate Change and What You Can Do

This one-hour intensive training will help you better understand how we each contribute to climate change and the most important steps we can take to make a difference. The workshop will also cover lessons learned on best practices in climate communications so you can most effectively speak about climate action to your followers. 

ShiftCon begins tomorrow! 

Only a few tickets left get yours now!

#shiftcon #virtualshift #climatechangeawareness
2 MORE DAYS UNTIL SHIFTCON 2020! We cannot wait t 2 MORE DAYS UNTIL SHIFTCON 2020!

We cannot wait to hear from industry leaders and to connect with all our Shifters in the virtual space.

Don't forget we have several special events happening during the conference that are free but RSVP is required.

And, it wouldn't be ShiftCon without GIVEAWAYS! Make sure you are sharing during the event with hashtags #ShiftCon & #VirtualShift for a chance to win some amazing prizes.

Find the complete agenda as well as links to RSVP for all those special events right here: https://shiftconmedia.com/agenda/ 

Feeling like you're missing out on an amazing opportunity to connect with brands and like-minded influencers? We have just a FEW tickets left, so grab yours now!
IT'S SHIFTCON WEEK!! We are just 3 days away from IT'S SHIFTCON WEEK!!

We are just 3 days away from the kick-off to ShiftCon 2020! 

The agenda is ready and it has so excited for what is to come. Take a look >> https://shiftconmedia.com/agenda/

There are only a FEW tickets left for this amazing event, get yours now!

#shiftcon #virtualshift
We are thrilled to announce another keynote for #S We are thrilled to announce another keynote for #ShiftCon 2020

When Shift Happens: Influencers Leading Communities Through Times of Change 

This leadership panel includes:

Audrey McClelland @momgenerations of Permission to Hustle

Brandi Riley @mamaknowsitall of Courage to Earn

Danica Kombol of @everywhereagency 

Stacey Ferguson of @justicefergie 

Get your tickets for ShiftCon today!

#virtualshift
🔥 ONE WEEK UNTIL SHIFTCON 2020 🔥 **WORKSHOP 🔥 ONE WEEK UNTIL SHIFTCON 2020 🔥

**WORKSHOPS 

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**and more

Don't miss out the largest green, eco-wellness social media conferenced and expo.

Register now!

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Raise your hand if you could use a giveaway? 🙌 Raise your hand if you could use a giveaway? 🙌

If you know ShiftCon you know we LOVE to giveaway all kinds of awesome prizes to our attendees.

This year our partners at Naturepedic and The Republic of Tea have provided some amazing prizes for you that include an organic bedroom makeover, baby bundle, electric tea kettle with tea, and so much more!

These are on TOP of the brand giveaways.

All you have to do to is SHARE your experience at the conference on social media using the hashtags #shiftcon and #virtualshift!

Don't have your ticket? Get your Shift on and grab your ShiftCon pass right now!
Eat Your Vitamins- another great workshop coming t Eat Your Vitamins- another great workshop coming to ShiftCon 2020!

Mascha Davis MPH, RDN of @nomadista_nutrition and author of “Eat Your Vitamins,” will review how getting nutrients from food benefits the entire family – including your pets! 

Register for #ShiftCon 2020 now

#virtualshift #eatyourvitamins #pethealth
Did some say happy hour? Okay maybe not but it's M Did some say happy hour? Okay maybe not but it's Monday and we know you can all use a pick me up!

@yesand is a sustainable fashion brand that believes in uniting fashion and values in a way that is stylish, sustainable and accessible to everyone. YES AND prioritizes organic certification, supply chain transparency and sustainable growth, not just because it looks good, but because it's the right thing to do. They care about YOU. Led by one of our very own Shifters - ECOlifestyle pioneer, expert, serial entrepreneur - @marcizaroff!

In honor of this exciting launch, YES AND would like to invite our ShiftCon 2020 attendees to an exclusive Happy Hour Event on Friday, Oct. 9th at 4pm PST/7pm EST. 

The event will include an array of speakers and fun activities, including a look at the brand new YES AND collection! Super exclusive discounts will be offered to you and your followers along with a chance to win a $500 YES AND gift card!

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We are excited to announce another great workshop: We are excited to announce another great workshop: Everyday EcoHabits for Everyday People 

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Get your tickets for #ShiftCon now

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Staying healthy is something that is on all our mi Staying healthy is something that is on all our minds right now.

We are thrilled to bring you another workshop that will focus on this: Maintaining Peak Health and Minimizing Disease Risk with Dr. @bomijoseph of Peak Health.

Register for #ShiftCon now!

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Even though we are virtual this year we still enco Even though we are virtual this year we still encourage everyone to take a break!

What better way to break than with a delicious smoothie?

Join @plantbasedjeff as he teaches us how to make a sea moss smoothie. 

Get your tickets for #ShiftCon now!

#VirtualShift #shiftconshifters #blogconference #allergyfriendly #allergyblogger #bloggers #bloggerswanted #bloggerconference #socialmedia #influencer #greenbloggers #ecowellness #greenliving #livestream #vloggers
We are excited to announce another Keynote at #Shi We are excited to announce another Keynote at #ShiftCon 2020: Probiotics 101- A Closer Look At Good Bacteria with @seed.

Get your tickets now!

#VirtualShift #shiftconshifters #blogconference #allergyfriendly #allergyblogger #bloggers #bloggerswanted #bloggerconference #socialmedia #influencer #greenbloggers #ecowellness #greenliving #livestream #vloggers
#SELFCARE is so important - and we need it now mor #SELFCARE is so important - and we need it now more than ever! At ShiftCon, we stress the importance of nourishing and caring for your bodies, healing the planet and of course finding your PEACE!

So even though we’re doing things virtually this year, we couldn’t leave out our much needed yoga and fitness sessions at #ShiftCon!

This year, we're so excited to welcome @charliecurls to ShiftCon who will be hosting some invigorating yoga classes and fitness sessions taught by one of Glo Yoga’s world class instructions - Every day following expo hours at ShiftCon at 2:00pm PST/5:00 EST!

Get your yoga tickets here: https://www.eventbrite.com/e/daily-yoga-and-fitness-sessions-with-glo-yoga-at-shiftcon-tickets-121485226583

#yogaeveryday #virtualshift #selfcareisforeveryone #gloyoga
Flashback to 2014 and the very first #shiftcon. @a Flashback to 2014 and the very first #shiftcon. @askchefdennis and @miavossonthego finally got to meet up with @mamavation #LeahSegedie, founder of Shiftcon. This event has continued to inspire year after year!
🌿🌿🌿🌿🌿🌿🌿
#Shiftcon20 #ShiftHappens
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Latest
  • ***Giveaways at ShiftCon 2020!!***
    October 8, 2020
  • 7 Exclusive ShiftCon Events You Won’t Want to Miss – RSVP Today!
    October 8, 2020
  • YES AND EcoFashion Happy Hour and Brand Ambassador Opportunity!
    September 29, 2020
  • You’re Invited: #SipbySip Virtual Tea Party hosted by The Republic of Tea
    September 23, 2020
  • Register for Daily Yoga and Fitness Sessions at ShiftCon with CharlieCurls and Twist Yoga!
    September 21, 2020
Our 2020 Speakers
  • Ciaran Blumenfeld

    Juiced Social, Hashtracking, Momfluential

    Ciaran Blumenfeld is a creative entrepreneur and  founder of  Vitamin H by Juiced Social, an AI enhanced, topical hashtag research tool.  She is also the founder of Hashtracking.com, a social media analytics tracking service  used by tens of thousands of customers. Ciaran is a popular speaker,  and keynoter, who has entertained and informed audiences around…
    Personal blog / websiteFacebookTwitterInstagram
  • Tasha Edwards

    Hip Healthy Chick

    Born and raised in Chicago's Robert Taylor Projects, Tasha is familiar with the disparities of not having grocery stores in the community and having to eat the things that were in the budget. As a plant based eater for over a decade, Tasha is not only a personal trainer, yoga and Pilates instructor and a…
    Personal blog / websiteFacebookTwitterPinterestInstagram
  • Kari Hamerschlag

    Friends of the Earth

    Kari Hamerschlag is Deputy Director of Friends of the Earth’s Food and Agriculture Program. Kari implements market, policy and educational campaigns aimed at reforming animal agriculture, reducing consumption of industrial animal products, and increasing access to organic and sustainable meat and plant-based foods, especially in public schools. She is the author of numerous articles and…
    Personal blog / websiteFacebookTwitter
  • Marielle Hewitt

    Northstar Bison LLC

    Marielle Hewitt has been bison ranching since her father, Lee Graese, brought his first two bison home to his new hobby farm in 1994. She was a tender age of 4 years. Her childhood education was tailored greatly to incorporate this hunger to learn more. The more she learned, she began to think deeper and…
    Personal blog / websiteFacebook
  • Jaleh Bisharat

    NakedPoppy

    Jaleh Bisharat is co-founder and CEO of NakedPoppy, a clean beauty e-tailer. She previously served as CMO/VP marketing at Amazon, OpenTable, Upwork and Eventbrite. At most of these companies, she arrived at their early stages, due to her passion for growing startups into brands consumers know and love. Among her more visible brand accomplishments is…
    Personal blog / websitePinterestInstagram
  • Aaronica Cole

    CEO/Editor & Digital Marketer

    Aaronica Cole - The Crunchy Mommy & AC Media Aaronica Cole is the mom behind the award-winning site The Crunchy Mommy.com--the practically green guide for on-the-go moms. She’s been a blogger for just over 10 years now and decided to become a full-time blogger after having her second baby. The most popular question that she’s…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Elizabeth Whitlow

    Executive Director, The Regenerative Organic

    Elizabeth Whitlow's role as the Executive Director of the Regenerative Organic Alliance (ROA) is the culmination of over 20 years working for systemic change in agriculture systems. Whitlow began her career as an advocate for shade-grown, fair-trade, and organic coffee growers in Central America. Since then, she has worked across the spectrum of elevated certifications,…
    Personal blog / websiteFacebookYouTubeInstagram
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