Join social media professional, Zuri Allen Star, in an interactive workshop about social tribe building using the social media platforms Twitter, Facebook and Instagram.
We’ll review branding strategies, discuss what works on all platforms and how each platform is different and important. The bulk of the discussion will be on building unstoppable tribes of social users around you or your client’s brand! Not familiar with social “tribes”? Seth Godin explains it best:
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin
In the session we’ll take a hands on approach and build our own tribe! Zuri will lead the “Shiftcon tribe” in an exercise that each attendee can apply to their own brands and clients.
Zuri Allen Star is an agent for change in social media activism for the good food movement. She is focused on the clean living space assisting organizations and brands with new media marketing, brand management, content creation, social strategies, tribe building, non-profit solutions, creative direction and has become the go-to girl for social media activism. She runs social media and marketing campaigns for a number of organizations, non-profits and brands. Her father Will Allen, who was one of the first certified organic farmers in California, grandfathered Zuri into the organic movement. As an organic farmer’s daughter she naturally has a passion for clean living, social justice and sustainable sourcing. She has been a driving force behind the GMO labeling activity across the US and is an integral part of the California, Washington, Oregon and Vermont campaigns. Just this year Zuri was part of the Vermont Right To Know victory in passing the first no-trigger GMO labeling law. Zuri is now embarking on a new role as a leader in the health and wellness space as she launches her lifestyle project: “I Am Zuri” in early 2015. Aside from her social media, activism and lifestyle work, Zuri is an accomplished singer-songwriter, a mother and an entrepreneur.