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  • About
    • About ShiftCon
    • Team
    • ShiftCon Board Members
    • Want to Partner with ShiftCon?
    • Event Buttons
    • Contact
  • Location
  • Register
  • Agenda
  • Speakers
    • SPEAKER SUBMISSION
  • Sponsors
    • 2020 Sponsors
    • Media Partners
    • Want to Partner with ShiftCon?
    • 5 Budget Friendly Ways Your Business Can Be A Part of ShiftCon 2022
  • Media
    • Press Releases
  • Climate Influencer Summit
  • BLOG

ShiftCon Slowing Down Fast Food Graphic

As a ShiftCon blogger, you care about health and the environment, and you know that diet-related disease is a huge problem. With 1 in 3 kids born in America in year 2000 expected to develop diabetes, we’ve reached a milestone for health issues in youth. You’ve also likely seen firsthand, in experiences with your own health and the health of your family and friends, how challenging it is to struggle with diet-related disease.

Our environment–from the ubiquity of fast food to the insidiousness of obesogenic chemicals–is making us sick. This toxic environment didn’t arise in a vacuum. Rather, deliberate decisions made by large transnational corporations have created the conditions that increase corporate profits at the expense of our health. To stop this epidemic, we need to transform that system so that we live in an environment that enables health, not disease. But how?

In this interactive panel, we’ll unpack a key factor driving this epidemic of diet-related disease: child-targeted fast food marketing. First, we’ll discuss questions including :

  • In what ways does child-targeted marketing drive both diet-related disease and corporate control of our food system?
  • What does a day of fast food marketing look like from a child’s eyes?
  • How do corporations like McDonald’s use insidious and aggressive tactics to mislead children and parents – and what examples have you seen in your own life?

After delving into the problem, we’ll envision the solution.

  • What would a world without this marketing look like?
  • What would it mean for our health and environment?
  • Most importantly, how can we get there?

That’s where organizing comes in! Through vivid case studies, you’ll learn how to envision and execute a strategic campaign: How to set goals, powermap your target, determine your strategy, and create your tactics. You’ll leave this session equipped with the tools to make powerful change in your own schools and communities. Together, we can make shift happen!

Panelists

Hanna Saltzman– Hanna is the national campaign organizer for the Value [the] Meal campaign at Corporate Accountability International. She collaborates with health professionals, advocacy and research organizations, parents, bloggers, athletes, and students nationwide to build the grassroots movement to stop child-targeted fast food marketing. As part of this role, she directs the #MomsNotLovinIt online action component of Value [the] Meal.

Before joining the campaign, Hanna worked with Green Corps, the Field School for Environmental Organizing, where she coordinated grassroots campaigns to label GMOs, reform agricultural subsidies, improve public transportation, and strengthen public water systems. Hanna graduated summa cum laude from Williams College in Massachusetts with a degree in anthropology.

Carol Hazen-As Director of Advocacy Resources for the Yale Rudd Center for Food Policy and Obesity, Carol coordinates the Rudd Center’s work to educate and inform community organizations about issues relating to food marketing, and develops tools and resources to help identify and implement appropriate strategies for intervention.

Prior to joining the Rudd Center, since 2009 Carol served as Deputy Project Director for Save the Children’s Campaign for Healthy Kids where she was responsible for strategy development and policy activities that supported state-level policy change efforts across the country to address childhood obesity. Prior to this position Carol served as Legislative Assistant to State Senator Gayle Slossberg at the Connecticut General Assembly. Carol has also previously worked for United States Congressman Bruce Morrison and United States Senator Joseph Lieberman, both of Connecticut. Carol has also worked as campaign manager and finance director for state and federal political campaigns.

She holds a Bachelor of Sciences degree and a Master of Sciences degree, both in political science, from Southern Connecticut State University.

Carol is also a mom to three children. She is an active member of her local PTA and serves on her district’s wellness committee and nutrition and physical activity subcommittee.

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2 Comments
  1. Reply
    June 23, 2014 at 6:26 pm
    Lindsay

    I’m really looking forward to this panel! #MomsNotLovinIt!!!

  2. Reply
    July 29, 2014 at 2:31 pm
    Sumitha

    This sounds like a very interesting panel! I won’t be able to make it to ShiftCon. Are there any plans to make a recording, or a summary blog post, available publicly?

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Meet Some Of Our 2022 Speakers
  • Heather K Terry | Shiftcon Media Speaker
    Heather K Terry

    CEO, GoodSam Foods

    Heather K Terry - GoodSam Foods Heather K. Terry is the Co-founder & CEO of GoodSam Foods, a Public Benefit Corporation (PBC). She has been a CPG mentor and angel investor, the author of From Broadway to Wall Street, is a Partner and the former Chief Strategy Officer of BeyondBrands (a top tier CPG consulting…
    Personal blog / websiteInstagram
  • Michelle D Garrett | Shiftcon Media Speaker
    Michelle Garrett

    Blogger, Divas with a Purpose

    Michelle D Garrett - Divas With A Purpose Michelle D. Garrett wants female entrepreneurs to embrace their inner diva and become driven, inspiring, victorious and called to action, while learning to make money by consistently showing up. She is the founder of Divas With A Purpose, an internationally acclaimed website. A wife, mom, and mental…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Andrea Donsky | Shiftcon Media Speaker
    Andrea Donsky

    Blogger, Naturallysavvy.com

    As a pioneer and visionary in the health food industry, Andrea Donsky’s passion is to inspire people to make enlightened choices for healthy living.

    Personal blog / websiteFacebookTwitterPinterestInstagram
  • Jarel-Clay | Shiftcon Media Conference Speaker
    JaRel Clay

    Digital Director, Hip Hop Caucus

    JaRel Clay - Hip Hop Caucus JaRel Clay is the Digital Director of Hip Hop Caucus. He is an activist, entrepreneur, and expert in digital engagement and brand development. He oversees HHC’s digital organizing and online strategy. 2022 Workshop Title: Artivism: Using Storytelling to Create Change
    Personal blog / websiteFacebookTwitterYouTubeInstagram
  • Katherine Shorter | Shiftcon Media Speaker
    Katherine Shorter

    Blogger, Yoked

    Katherine Shorter - Yoked As a wife, Pastoral Care Counselor, author, and speaker, Katherine works at the intersection of marriage and mental health, with a particular missive to help women rediscover their self-worth after surviving trauma. Trained in Emergency Preparedness and Crisis Management, she helps women to address circumstances or beliefs that could test the…
    Personal blog / websiteTwitterYouTubeInstagram
  • Aaronica Cole | Shiftcon Media Speaker
    Aaronica Cole

    Head Creator of Awesomeness, Aaronica B Cole

    Aaronica Cole - AaronicaBCole.com Aaronica B. Cole is the award-winning blogger behind AaronicaBCole.com, formerly TheCrunchyMommy.com and now has launched an agency helping businesses and bloggers get seen faster. She has been featured on numerous podcasts and websites like GreenChildMagazine.com sharing her perspective on how to love the Earth and children in ways that promote positive…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Adam Riemer

    President, Adam Riemer Marketing, LLC

    Adam Riemer - Adam Riemer Marketing With more than 20 years of experience helping bloggers, influencers, brands and non-profits with marketing strategy and execution, Adam is ready to help you drive more traffic to and from your channels, increase your conversions and make you more money. 2022 Workshop Title: SEO, Monetization & Marketing Automation Live…
    Personal blog / websiteFacebookTwitterPinterestInstagram
  • Reyna Gobel | Shiftcon Media Conference Speaker
    Reyna Gobel

    Blogger, 60ichallenge

    Reyna Gobel - 60ichallenge Reyna Gobel is a personal finance and wellness writer with 17 years of experience. She’s for theatlantic.com, mom.me, weightwatchers.com, reuters.com, and today.com. She’s also a City of New York School of Public of Health Nutrition master's student. This summer, she starts her first academic nutrition study. Her course on improving the…
    Personal blog / websiteTwitterInstagram
  • Dr. Renee Matthews | Shiftcon Media Speaker
    Dr. Renee Matthews

    Blogger, Ask Dr. Renee

    Dr. Renee - Ask Dr. Renee Dr. Renee Matthews is a leader in the healthcare industry. She has spent the early part of her career as a medical educator. In addition to being featured in Ebony and Essence magazine. Dr. Matthews was a contributing writer for Good Enough Mother, MadameNoire and Black and Married With…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Brandi Riley | Shiftcon Media Speaker
    Brandi Riley

    Blogger, Mama Knows It All

    Brandi Riley - Mama Knows It All Brandi Riley is an award-winning community builder and outspoken advocate/leader for equity and pay parity for women. Brandi’s experience is varied and diverse across editorial, community, digital, parenting, and women's issues. She has written for BabyCenter, ScaryMommy, Parents, What To Expect, and many more, in addition to publishing…
    Personal blog / websiteInstagram
Recent Posts
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shiftcon

EARLY BIRD TICKETS ARE ON SALE NOW!! Experience ev EARLY BIRD TICKETS ARE ON SALE NOW!! Experience everything #ShiftCon has to offer for an incredibly low price. 

Register now!! 

#shifthappens #bloggingtips #bloggingcommunity #bloggingconference #blogginggoals
Hey friends! This is your last chance to apply to Hey friends! This is your last chance to apply to speak at #shiftcon2022! Speaker submissions are due by the end of the month! 

If you know someone who would be PERFECT for our conference TAG them below 👇

#shiftcon #shifthappens #bloggingcommunity #bloggingconference
Did you hear the news! shiftcon has new dates for Did you hear the news! shiftcon has new dates for 2022 and we want to see you there! Early bird pricing is available until 4/30 register now!

Link in profile 

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Join us NOW (2:30 PST/5:30 EST) for a special Inst Join us NOW (2:30 PST/5:30 EST) for a special Instagram Live with the team at @CharlieCurls, bringing us a fun and informational discussion on Holistic Hairstyling and Hair HEALTH!
Day 3 of #ShiftCon has more great workshops for yo Day 3 of #ShiftCon has more great workshops for you and everything kicks off with our keynote: Climate Influencer Summit Kick Off: A Call to Climate Action: Why We Must ALL Become Climate Activists

For the complete agenda go here: https://shiftconmedia.com/agenda/

**** Don't forget to SHARE your experience during the conference on social for a chance to win some prizes!! ****

#VirtualShift
Friday means it's movie night! Join your fellow S Friday means it's movie night!

Join your fellow Shifters for a fun watch party of the film @kissthegroundmovie on #Netflix starting right after #shiftcon ends tonight.

Tomorrow night you will have a chance to ask the directors questions.

Thank you to @drbronner and Soil For Climate. #VirtualShift #kissthegroundmovie
Day 2 of #ShiftCon has more great workshops for yo Day 2 of #ShiftCon has more great workshops for you and everything kicks off with our keynote: Probiotics 101 — A closer look at ‘good bacteria’ with @seed 

For the complete agenda go here: https://shiftconmedia.com/agenda/

Don't forget to SHARE your experience during the conference on social for a chance to win some prizes!

#VirtualShift
Today's the Day! Who's ready for #ShiftCon 2020 an Today's the Day! Who's ready for #ShiftCon 2020 and our very first #VirtualShift?!

Drop a gif below to let us know how excited you are! 

We have a lot of great workshops for you today and everything kicks off with our keynote “Stories Reach their Widest Audience Ever: The Web” with Ryan Warrender of Google!

For the complete agenda go here: https://shiftconmedia.com/agenda/

**** Don't forget to SHARE your experience during the conference on social for a chance to win some prizes!! ****
1 MORE DAY UNTIL SHIFTCON 2020! We cannot wait to 1 MORE DAY UNTIL SHIFTCON 2020!

We cannot wait to hear from industry leaders and to connect with all our Shifters in the virtual space.

Don't forget we have several special events happening during the conference that are free but RSVP is required.

And, it wouldn't be ShiftCon without GIVEAWAYS! Make sure you are sharing during the event with hashtags #ShiftCon and #VirtualShift for a chance to win some amazing prizes.

Find the complete agenda as well as links to RSVP for all those special events right here: https://shiftconmedia.com/agenda/

Feeling like you're missing out on an amazing opportunity to connect with brands and like-minded influencers? 

We have just a FEW tickets left, so grab yours now!
We are excited to announce a workshop intensive wi We are excited to announce a workshop intensive with Nancy Hirshberg of the @theclimatecollaborative and Lisa Drake of @stonyfield. 

Deep Dive Intensive Training: Understanding Your Contribution to Climate Change and What You Can Do

This one-hour intensive training will help you better understand how we each contribute to climate change and the most important steps we can take to make a difference. The workshop will also cover lessons learned on best practices in climate communications so you can most effectively speak about climate action to your followers. 

ShiftCon begins tomorrow! 

Only a few tickets left get yours now!

#shiftcon #virtualshift #climatechangeawareness
2 MORE DAYS UNTIL SHIFTCON 2020! We cannot wait t 2 MORE DAYS UNTIL SHIFTCON 2020!

We cannot wait to hear from industry leaders and to connect with all our Shifters in the virtual space.

Don't forget we have several special events happening during the conference that are free but RSVP is required.

And, it wouldn't be ShiftCon without GIVEAWAYS! Make sure you are sharing during the event with hashtags #ShiftCon & #VirtualShift for a chance to win some amazing prizes.

Find the complete agenda as well as links to RSVP for all those special events right here: https://shiftconmedia.com/agenda/ 

Feeling like you're missing out on an amazing opportunity to connect with brands and like-minded influencers? We have just a FEW tickets left, so grab yours now!
IT'S SHIFTCON WEEK!! We are just 3 days away from IT'S SHIFTCON WEEK!!

We are just 3 days away from the kick-off to ShiftCon 2020! 

The agenda is ready and it has so excited for what is to come. Take a look >> https://shiftconmedia.com/agenda/

There are only a FEW tickets left for this amazing event, get yours now!

#shiftcon #virtualshift
We are thrilled to announce another keynote for #S We are thrilled to announce another keynote for #ShiftCon 2020

When Shift Happens: Influencers Leading Communities Through Times of Change 

This leadership panel includes:

Audrey McClelland @momgenerations of Permission to Hustle

Brandi Riley @mamaknowsitall of Courage to Earn

Danica Kombol of @everywhereagency 

Stacey Ferguson of @justicefergie 

Get your tickets for ShiftCon today!

#virtualshift
🔥 ONE WEEK UNTIL SHIFTCON 2020 🔥 **WORKSHOP 🔥 ONE WEEK UNTIL SHIFTCON 2020 🔥

**WORKSHOPS 

**BRANDS

**GIVEAWAYS 

** HAPPY HOUR

** FITNESS

**and more

Don't miss out the largest green, eco-wellness social media conferenced and expo.

Register now!

#shiftcon #virtualshift #wellnesslifestyle #wellnessblogger
Raise your hand if you could use a giveaway? 🙌 Raise your hand if you could use a giveaway? 🙌

If you know ShiftCon you know we LOVE to giveaway all kinds of awesome prizes to our attendees.

This year our partners at Naturepedic and The Republic of Tea have provided some amazing prizes for you that include an organic bedroom makeover, baby bundle, electric tea kettle with tea, and so much more!

These are on TOP of the brand giveaways.

All you have to do to is SHARE your experience at the conference on social media using the hashtags #shiftcon and #virtualshift!

Don't have your ticket? Get your Shift on and grab your ShiftCon pass right now!
Eat Your Vitamins- another great workshop coming t Eat Your Vitamins- another great workshop coming to ShiftCon 2020!

Mascha Davis MPH, RDN of @nomadista_nutrition and author of “Eat Your Vitamins,” will review how getting nutrients from food benefits the entire family – including your pets! 

Register for #ShiftCon 2020 now

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Did some say happy hour? Okay maybe not but it's M Did some say happy hour? Okay maybe not but it's Monday and we know you can all use a pick me up!

@yesand is a sustainable fashion brand that believes in uniting fashion and values in a way that is stylish, sustainable and accessible to everyone. YES AND prioritizes organic certification, supply chain transparency and sustainable growth, not just because it looks good, but because it's the right thing to do. They care about YOU. Led by one of our very own Shifters - ECOlifestyle pioneer, expert, serial entrepreneur - @marcizaroff!

In honor of this exciting launch, YES AND would like to invite our ShiftCon 2020 attendees to an exclusive Happy Hour Event on Friday, Oct. 9th at 4pm PST/7pm EST. 

The event will include an array of speakers and fun activities, including a look at the brand new YES AND collection! Super exclusive discounts will be offered to you and your followers along with a chance to win a $500 YES AND gift card!

Get your tickets for #ShiftCon now

#ecofashion #sustanablefashion #virtualshift
We are excited to announce another great workshop: We are excited to announce another great workshop: Everyday EcoHabits for Everyday People 

@kim_ecohabits will share super simple “eco-habits" anyone can adopt that can make a HUGE difference to protecting our earth!

Get your tickets for #ShiftCon now

#VirtualShift #shiftconshifters #blogconference #allergyfriendly #allergyblogger #bloggers #bloggerswanted #bloggerconference #socialmedia #influencer #greenbloggers #ecowellness #greenliving #livestream #vloggers
Staying healthy is something that is on all our mi Staying healthy is something that is on all our minds right now.

We are thrilled to bring you another workshop that will focus on this: Maintaining Peak Health and Minimizing Disease Risk with Dr. @bomijoseph of Peak Health.

Register for #ShiftCon now!

#VirtualShift #shiftconshifters #blogconference #allergyfriendly #allergyblogger #bloggers #bloggerswanted #bloggerconference #socialmedia #influencer #greenbloggers #ecowellness #greenliving #livestream #vloggers
Even though we are virtual this year we still enco Even though we are virtual this year we still encourage everyone to take a break!

What better way to break than with a delicious smoothie?

Join @plantbasedjeff as he teaches us how to make a sea moss smoothie. 

Get your tickets for #ShiftCon now!

#VirtualShift #shiftconshifters #blogconference #allergyfriendly #allergyblogger #bloggers #bloggerswanted #bloggerconference #socialmedia #influencer #greenbloggers #ecowellness #greenliving #livestream #vloggers
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Latest
  • ***Giveaways at ShiftCon 2020!!***
    October 8, 2020
  • 7 Exclusive ShiftCon Events You Won’t Want to Miss – RSVP Today!
    October 8, 2020
  • YES AND EcoFashion Happy Hour and Brand Ambassador Opportunity!
    September 29, 2020
  • You’re Invited: #SipbySip Virtual Tea Party hosted by The Republic of Tea
    September 23, 2020
  • Register for Daily Yoga and Fitness Sessions at ShiftCon with CharlieCurls and Twist Yoga!
    September 21, 2020
Our 2022 Speakers
  • Heather K Terry | Shiftcon Media Speaker
    Heather K Terry

    CEO, GoodSam Foods

    Heather K Terry - GoodSam Foods Heather K. Terry is the Co-founder & CEO of GoodSam Foods, a Public Benefit Corporation (PBC). She has been a CPG mentor and angel investor, the author of From Broadway to Wall Street, is a Partner and the former Chief Strategy Officer of BeyondBrands (a top tier CPG consulting…
    Personal blog / websiteInstagram
  • Michelle D Garrett | Shiftcon Media Speaker
    Michelle Garrett

    Blogger, Divas with a Purpose

    Michelle D Garrett - Divas With A Purpose Michelle D. Garrett wants female entrepreneurs to embrace their inner diva and become driven, inspiring, victorious and called to action, while learning to make money by consistently showing up. She is the founder of Divas With A Purpose, an internationally acclaimed website. A wife, mom, and mental…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Aaronica Cole | Shiftcon Media Speaker
    Aaronica Cole

    Head Creator of Awesomeness, Aaronica B Cole

    Aaronica Cole - AaronicaBCole.com Aaronica B. Cole is the award-winning blogger behind AaronicaBCole.com, formerly TheCrunchyMommy.com and now has launched an agency helping businesses and bloggers get seen faster. She has been featured on numerous podcasts and websites like GreenChildMagazine.com sharing her perspective on how to love the Earth and children in ways that promote positive…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Katherine Shorter | Shiftcon Media Speaker
    Katherine Shorter

    Blogger, Yoked

    Katherine Shorter - Yoked As a wife, Pastoral Care Counselor, author, and speaker, Katherine works at the intersection of marriage and mental health, with a particular missive to help women rediscover their self-worth after surviving trauma. Trained in Emergency Preparedness and Crisis Management, she helps women to address circumstances or beliefs that could test the…
    Personal blog / websiteTwitterYouTubeInstagram
  • Brandi Riley | Shiftcon Media Speaker
    Brandi Riley

    Blogger, Mama Knows It All

    Brandi Riley - Mama Knows It All Brandi Riley is an award-winning community builder and outspoken advocate/leader for equity and pay parity for women. Brandi’s experience is varied and diverse across editorial, community, digital, parenting, and women's issues. She has written for BabyCenter, ScaryMommy, Parents, What To Expect, and many more, in addition to publishing…
    Personal blog / websiteInstagram
  • Reyna Gobel | Shiftcon Media Conference Speaker
    Reyna Gobel

    Blogger, 60ichallenge

    Reyna Gobel - 60ichallenge Reyna Gobel is a personal finance and wellness writer with 17 years of experience. She’s for theatlantic.com, mom.me, weightwatchers.com, reuters.com, and today.com. She’s also a City of New York School of Public of Health Nutrition master's student. This summer, she starts her first academic nutrition study. Her course on improving the…
    Personal blog / websiteTwitterInstagram
  • Dr. Renee Matthews | Shiftcon Media Speaker
    Dr. Renee Matthews

    Blogger, Ask Dr. Renee

    Dr. Renee - Ask Dr. Renee Dr. Renee Matthews is a leader in the healthcare industry. She has spent the early part of her career as a medical educator. In addition to being featured in Ebony and Essence magazine. Dr. Matthews was a contributing writer for Good Enough Mother, MadameNoire and Black and Married With…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
Get In Contact With ShiftCon
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