As a ShiftCon blogger, you care about health and the environment, and you know that diet-related disease is a huge problem. With 1 in 3 kids born in America in year 2000 expected to develop diabetes, we’ve reached a milestone for health issues in youth. You’ve also likely seen firsthand, in experiences with your own health and the health of your family and friends, how challenging it is to struggle with diet-related disease.
Our environment–from the ubiquity of fast food to the insidiousness of obesogenic chemicals–is making us sick. This toxic environment didn’t arise in a vacuum. Rather, deliberate decisions made by large transnational corporations have created the conditions that increase corporate profits at the expense of our health. To stop this epidemic, we need to transform that system so that we live in an environment that enables health, not disease. But how?
In this interactive panel, we’ll unpack a key factor driving this epidemic of diet-related disease: child-targeted fast food marketing. First, we’ll discuss questions including :
- In what ways does child-targeted marketing drive both diet-related disease and corporate control of our food system?
- What does a day of fast food marketing look like from a child’s eyes?
- How do corporations like McDonald’s use insidious and aggressive tactics to mislead children and parents – and what examples have you seen in your own life?
After delving into the problem, we’ll envision the solution.
- What would a world without this marketing look like?
- What would it mean for our health and environment?
- Most importantly, how can we get there?
That’s where organizing comes in! Through vivid case studies, you’ll learn how to envision and execute a strategic campaign: How to set goals, powermap your target, determine your strategy, and create your tactics. You’ll leave this session equipped with the tools to make powerful change in your own schools and communities. Together, we can make shift happen!
Hanna Saltzman– Hanna is the national campaign organizer for the Value [the] Meal campaign at Corporate Accountability International. She collaborates with health professionals, advocacy and research organizations, parents, bloggers, athletes, and students nationwide to build the grassroots movement to stop child-targeted fast food marketing. As part of this role, she directs the #MomsNotLovinIt online action component of Value [the] Meal.
Before joining the campaign, Hanna worked with Green Corps, the Field School for Environmental Organizing, where she coordinated grassroots campaigns to label GMOs, reform agricultural subsidies, improve public transportation, and strengthen public water systems. Hanna graduated summa cum laude from Williams College in Massachusetts with a degree in anthropology.
Carol Hazen-As Director of Advocacy Resources for the Yale Rudd Center for Food Policy and Obesity, Carol coordinates the Rudd Center’s work to educate and inform community organizations about issues relating to food marketing, and develops tools and resources to help identify and implement appropriate strategies for intervention.
Prior to joining the Rudd Center, since 2009 Carol served as Deputy Project Director for Save the Children’s Campaign for Healthy Kids where she was responsible for strategy development and policy activities that supported state-level policy change efforts across the country to address childhood obesity. Prior to this position Carol served as Legislative Assistant to State Senator Gayle Slossberg at the Connecticut General Assembly. Carol has also previously worked for United States Congressman Bruce Morrison and United States Senator Joseph Lieberman, both of Connecticut. Carol has also worked as campaign manager and finance director for state and federal political campaigns.
She holds a Bachelor of Sciences degree and a Master of Sciences degree, both in political science, from Southern Connecticut State University.
Carol is also a mom to three children. She is an active member of her local PTA and serves on her district’s wellness committee and nutrition and physical activity subcommittee.