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Eco-Wellness Influencer Conference
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  • About
    • About ShiftCon
    • Team
    • ShiftCon Board Members
    • Want to Partner with ShiftCon?
    • Event Buttons
    • Contact
  • Location
  • Register
  • Agenda
  • Speakers
    • SPEAKER SUBMISSION
  • Sponsors
    • 2020 Sponsors
    • Media Partners
    • Want to Partner with ShiftCon?
    • 5 Budget Friendly Ways Your Business Can Be A Part of ShiftCon 2022
  • Media
    • Press Releases
  • Climate Influencer Summit
  • BLOG

Social Media for Change ShiftCon

There are many reasons people write, start a blog and use social media. And many of the powerful leaders attending and speaking at ShiftCon are united in our quest to make the world a better place.

For many people like myself this comes in part from idealism, but when it comes down to it the need for change is also a practical one. Going through our daily lives we encounter roadblocks to healthy living like toxic chemicals in our everyday consumer products, questionable food additives, indecipherable chemical names and serious concerns about water quality and environmental sustainability.

So with so many roadblocks in our way how will we break through them and create the change needed to have a more sane, healthy, just and sustainable life?

Together we can use our voices online for social good.

As history has shown us, the use of the internet has changed social movements for good and what we’re doing as online influencers is exactly that: creating and shaping social movements.

What a lucky and powerful place we stand.

I’ll be on a panel at ShiftCon where we explore the best practices for using our voices online to create change. Each online platform whether it be blogging, social media engagement or Twitter parties, has its perks and advantages.

We’ll be tackling some of the questions we ask ourselves everyday:

  • How can my writing fit into a larger movement and have the highest impact?
  • How can I start and run a successful petition? And do they matter?
  • Is there a best practice for taking social causes with out being too political?
  • What is the best social media network to break out of the “echo chamber”?
  • How to run a successful campaign 101.

I’ll have two experienced bloggers on the panel with me, Lori Alper from Groovy Green Livin who has successfully run several campaigns to remove toxic chemicals from consumer products. In addition Trina O’Boyle from O Boy Organic has successfully used her online voice to help families in the global south prevent life-threatening diseases.

As Lori said, “Social media is a powerful tool enabling the voice of one to join forces with many, which in turn opens doors for us to work together towards positive change. I’ve seen first- hand how The Power of We is a force to be reckoned with. When we combine our collective voices through social media there’s no stopping us. Together we not only can make a difference in our own health, but in the health of others and our planet.”

We hope to have a workshop that not only gives good advice and context for bloggers wanting to leverage the power they have online, but will have a rich discussion. The wealth of knowledge from the other bloggers attending ShiftCon will provide a space for us to question, challenge and push ourselves to be better in a world where apathy and corporate power have a heavy pull.

Trina O’Boyle from O’Boy Organic, also on the panel provides some insight: “We may think – “What can I do, I am just one person?” As a blogger you have a online community looking at you as a resource. You can use that power of one to turn that into the power of many. By educating others about social good causes you are creating positive change in yourself and others. When our voices come together we can make measurable differences on issues affecting many around the world. “

So if you haven’t signed up to attend ShiftCon yet, register today to join this first of its kind conference. Our panel will prove to be a place to learn, question and inspire you to take your online voice to the next level.

We hold a lot of power at our finger tips, the question is how will we use it.

Panelists

Lindsay Dahl–Lindsay is the Deputy Director of Safer Chemicals, Healthy Families a coalition of over 11 million individuals and 450 organizations and businesses. They are dedicated to protecting American families from toxic chemicals. In addition to Lindsay’s leadership in the toxic chemical movement, she writes on her personal blog about food, health, yoga and feminism. You can read more of her writing here.

Lori Popkewitz Alper–Lori is the founder and editor-in-chief of Groovy Green Livin, a site dedicated to sharing simple green living tips and current information on sustainable living. A contributing writer for multiple blogs and websites, Lori speaks, writes and advises on a variety of issues related to creating a greener lifestyle. She also advises a variety of organizations on how to create a social media presence. Lori has been featured on ABC World News, Boston News ABC and CBS and featured in the Huffington Post, Boston Globe, Woman’s Day, LA Times, Yahoo! Shine, Care2, Chicago Tribune and Bloomberg News. Lori lives in the Greater Boston area with her three sons and her groovy husband. In her free time she can be found practicing yoga, pitching a baseball, running, cycling, skiing, reading, cooking, or trying out a new eco- friendly product. Connect with Lori and Groovy Green Livin on Facebook, Twitter, Pinterest, Google+,  Instagram, or LinkedIn.

Trina O’Boyle–Trina is a professional green lifestyle writer and founder of O’Boy! Organic. Trina educates others and improve the eating habits of families through her online community and in person by doing cooking classes for parents and kids in the Philadelphia area. Through her partnerships with Stonyfield (Yo-Getter & Clean Plate Blogger) and Healthy Child Healthy World Trina is able to expand her reach to the masses by sharing with families how living a healthy lifestyle can be inexpensive, easy and fun for everyone. Trina also uses her voice for social good as a national Shot@Life champion and locally with The Kolbe Fund and ConKerr Cancer Foundation. Connect with Trina through her website and Social Media sites Facebook, Twitter, Pinterest, Google+.

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Meet Some Of Our 2022 Speakers
  • Andrea Donsky | Shiftcon Media Speaker
    Andrea Donsky

    Blogger, Naturallysavvy.com

    As a pioneer and visionary in the health food industry, Andrea Donsky’s passion is to inspire people to make enlightened choices for healthy living.

    Personal blog / websiteFacebookTwitterPinterestInstagram
  • Reyna Gobel | Shiftcon Media Conference Speaker
    Reyna Gobel

    Blogger, 60ichallenge

    Reyna Gobel - 60ichallenge Reyna Gobel is a personal finance and wellness writer with 17 years of experience. She’s for theatlantic.com, mom.me, weightwatchers.com, reuters.com, and today.com. She’s also a City of New York School of Public of Health Nutrition master's student. This summer, she starts her first academic nutrition study. Her course on improving the…
    Personal blog / websiteTwitterInstagram
  • Heather K Terry | Shiftcon Media Speaker
    Heather K Terry

    CEO, GoodSam Foods

    Heather K Terry - GoodSam Foods Heather K. Terry is the Co-founder & CEO of GoodSam Foods, a Public Benefit Corporation (PBC). She has been a CPG mentor and angel investor, the author of From Broadway to Wall Street, is a Partner and the former Chief Strategy Officer of BeyondBrands (a top tier CPG consulting…
    Personal blog / websiteInstagram
  • Jarel-Clay | Shiftcon Media Conference Speaker
    JaRel Clay

    Digital Director, Hip Hop Caucus

    JaRel Clay - Hip Hop Caucus JaRel Clay is the Digital Director of Hip Hop Caucus. He is an activist, entrepreneur, and expert in digital engagement and brand development. He oversees HHC’s digital organizing and online strategy. 2022 Workshop Title: Artivism: Using Storytelling to Create Change
    Personal blog / websiteFacebookTwitterYouTubeInstagram
  • Brandi Riley | Shiftcon Media Speaker
    Brandi Riley

    Blogger, Mama Knows It All

    Brandi Riley - Mama Knows It All Brandi Riley is an award-winning community builder and outspoken advocate/leader for equity and pay parity for women. Brandi’s experience is varied and diverse across editorial, community, digital, parenting, and women's issues. She has written for BabyCenter, ScaryMommy, Parents, What To Expect, and many more, in addition to publishing…
    Personal blog / websiteInstagram
  • Dr. Renee Matthews | Shiftcon Media Speaker
    Dr. Renee Matthews

    Blogger, Ask Dr. Renee

    Dr. Renee - Ask Dr. Renee Dr. Renee Matthews is a leader in the healthcare industry. She has spent the early part of her career as a medical educator. In addition to being featured in Ebony and Essence magazine. Dr. Matthews was a contributing writer for Good Enough Mother, MadameNoire and Black and Married With…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Adam Riemer

    President, Adam Riemer Marketing, LLC

    Adam Riemer - Adam Riemer Marketing With more than 20 years of experience helping bloggers, influencers, brands and non-profits with marketing strategy and execution, Adam is ready to help you drive more traffic to and from your channels, increase your conversions and make you more money. 2022 Workshop Title: SEO, Monetization & Marketing Automation Live…
    Personal blog / websiteFacebookTwitterPinterestInstagram
  • Aaronica Cole | Shiftcon Media Speaker
    Aaronica Cole

    Head Creator of Awesomeness, Aaronica B Cole

    Aaronica Cole - AaronicaBCole.com Aaronica B. Cole is the award-winning blogger behind AaronicaBCole.com, formerly TheCrunchyMommy.com and now has launched an agency helping businesses and bloggers get seen faster. She has been featured on numerous podcasts and websites like GreenChildMagazine.com sharing her perspective on how to love the Earth and children in ways that promote positive…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Michelle D Garrett | Shiftcon Media Speaker
    Michelle Garrett

    Blogger, Divas with a Purpose

    Michelle D Garrett - Divas With A Purpose Michelle D. Garrett wants female entrepreneurs to embrace their inner diva and become driven, inspiring, victorious and called to action, while learning to make money by consistently showing up. She is the founder of Divas With A Purpose, an internationally acclaimed website. A wife, mom, and mental…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Katherine Shorter | Shiftcon Media Speaker
    Katherine Shorter

    Blogger, Yoked

    Katherine Shorter - Yoked As a wife, Pastoral Care Counselor, author, and speaker, Katherine works at the intersection of marriage and mental health, with a particular missive to help women rediscover their self-worth after surviving trauma. Trained in Emergency Preparedness and Crisis Management, she helps women to address circumstances or beliefs that could test the…
    Personal blog / websiteTwitterYouTubeInstagram
Recent Posts
  • ***Giveaways at ShiftCon 2020!!***
  • 7 Exclusive ShiftCon Events You Won’t Want to Miss – RSVP Today!
  • YES AND EcoFashion Happy Hour and Brand Ambassador Opportunity!
  • You’re Invited: #SipbySip Virtual Tea Party hosted by The Republic of Tea
  • Register for Daily Yoga and Fitness Sessions at ShiftCon with CharlieCurls and Twist Yoga!

shiftcon

EARLY BIRD TICKETS ARE ON SALE NOW!! Experience ev EARLY BIRD TICKETS ARE ON SALE NOW!! Experience everything #ShiftCon has to offer for an incredibly low price. 

Register now!! 

#shifthappens #bloggingtips #bloggingcommunity #bloggingconference #blogginggoals
Hey friends! This is your last chance to apply to Hey friends! This is your last chance to apply to speak at #shiftcon2022! Speaker submissions are due by the end of the month! 

If you know someone who would be PERFECT for our conference TAG them below 👇

#shiftcon #shifthappens #bloggingcommunity #bloggingconference
Did you hear the news! shiftcon has new dates for Did you hear the news! shiftcon has new dates for 2022 and we want to see you there! Early bird pricing is available until 4/30 register now!

Link in profile 

#shiftcon #shifthappens #bloggerswanted #bloggingconference #greenlifestyle
Join us NOW (2:30 PST/5:30 EST) for a special Inst Join us NOW (2:30 PST/5:30 EST) for a special Instagram Live with the team at @CharlieCurls, bringing us a fun and informational discussion on Holistic Hairstyling and Hair HEALTH!
Day 3 of #ShiftCon has more great workshops for yo Day 3 of #ShiftCon has more great workshops for you and everything kicks off with our keynote: Climate Influencer Summit Kick Off: A Call to Climate Action: Why We Must ALL Become Climate Activists

For the complete agenda go here: https://shiftconmedia.com/agenda/

**** Don't forget to SHARE your experience during the conference on social for a chance to win some prizes!! ****

#VirtualShift
Friday means it's movie night! Join your fellow S Friday means it's movie night!

Join your fellow Shifters for a fun watch party of the film @kissthegroundmovie on #Netflix starting right after #shiftcon ends tonight.

Tomorrow night you will have a chance to ask the directors questions.

Thank you to @drbronner and Soil For Climate. #VirtualShift #kissthegroundmovie
Day 2 of #ShiftCon has more great workshops for yo Day 2 of #ShiftCon has more great workshops for you and everything kicks off with our keynote: Probiotics 101 — A closer look at ‘good bacteria’ with @seed 

For the complete agenda go here: https://shiftconmedia.com/agenda/

Don't forget to SHARE your experience during the conference on social for a chance to win some prizes!

#VirtualShift
Today's the Day! Who's ready for #ShiftCon 2020 an Today's the Day! Who's ready for #ShiftCon 2020 and our very first #VirtualShift?!

Drop a gif below to let us know how excited you are! 

We have a lot of great workshops for you today and everything kicks off with our keynote “Stories Reach their Widest Audience Ever: The Web” with Ryan Warrender of Google!

For the complete agenda go here: https://shiftconmedia.com/agenda/

**** Don't forget to SHARE your experience during the conference on social for a chance to win some prizes!! ****
1 MORE DAY UNTIL SHIFTCON 2020! We cannot wait to 1 MORE DAY UNTIL SHIFTCON 2020!

We cannot wait to hear from industry leaders and to connect with all our Shifters in the virtual space.

Don't forget we have several special events happening during the conference that are free but RSVP is required.

And, it wouldn't be ShiftCon without GIVEAWAYS! Make sure you are sharing during the event with hashtags #ShiftCon and #VirtualShift for a chance to win some amazing prizes.

Find the complete agenda as well as links to RSVP for all those special events right here: https://shiftconmedia.com/agenda/

Feeling like you're missing out on an amazing opportunity to connect with brands and like-minded influencers? 

We have just a FEW tickets left, so grab yours now!
We are excited to announce a workshop intensive wi We are excited to announce a workshop intensive with Nancy Hirshberg of the @theclimatecollaborative and Lisa Drake of @stonyfield. 

Deep Dive Intensive Training: Understanding Your Contribution to Climate Change and What You Can Do

This one-hour intensive training will help you better understand how we each contribute to climate change and the most important steps we can take to make a difference. The workshop will also cover lessons learned on best practices in climate communications so you can most effectively speak about climate action to your followers. 

ShiftCon begins tomorrow! 

Only a few tickets left get yours now!

#shiftcon #virtualshift #climatechangeawareness
2 MORE DAYS UNTIL SHIFTCON 2020! We cannot wait t 2 MORE DAYS UNTIL SHIFTCON 2020!

We cannot wait to hear from industry leaders and to connect with all our Shifters in the virtual space.

Don't forget we have several special events happening during the conference that are free but RSVP is required.

And, it wouldn't be ShiftCon without GIVEAWAYS! Make sure you are sharing during the event with hashtags #ShiftCon & #VirtualShift for a chance to win some amazing prizes.

Find the complete agenda as well as links to RSVP for all those special events right here: https://shiftconmedia.com/agenda/ 

Feeling like you're missing out on an amazing opportunity to connect with brands and like-minded influencers? We have just a FEW tickets left, so grab yours now!
IT'S SHIFTCON WEEK!! We are just 3 days away from IT'S SHIFTCON WEEK!!

We are just 3 days away from the kick-off to ShiftCon 2020! 

The agenda is ready and it has so excited for what is to come. Take a look >> https://shiftconmedia.com/agenda/

There are only a FEW tickets left for this amazing event, get yours now!

#shiftcon #virtualshift
We are thrilled to announce another keynote for #S We are thrilled to announce another keynote for #ShiftCon 2020

When Shift Happens: Influencers Leading Communities Through Times of Change 

This leadership panel includes:

Audrey McClelland @momgenerations of Permission to Hustle

Brandi Riley @mamaknowsitall of Courage to Earn

Danica Kombol of @everywhereagency 

Stacey Ferguson of @justicefergie 

Get your tickets for ShiftCon today!

#virtualshift
🔥 ONE WEEK UNTIL SHIFTCON 2020 🔥 **WORKSHOPS ** 🔥 ONE WEEK UNTIL SHIFTCON 2020 🔥

**WORKSHOPS 

**BRANDS

**GIVEAWAYS 

** HAPPY HOUR

** FITNESS

**and more

Don't miss out the largest green, eco-wellness social media conferenced and expo.

Register now!

#shiftcon #virtualshift #wellnesslifestyle #wellnessblogger
Raise your hand if you could use a giveaway? 🙌 If Raise your hand if you could use a giveaway? 🙌

If you know ShiftCon you know we LOVE to giveaway all kinds of awesome prizes to our attendees.

This year our partners at Naturepedic and The Republic of Tea have provided some amazing prizes for you that include an organic bedroom makeover, baby bundle, electric tea kettle with tea, and so much more!

These are on TOP of the brand giveaways.

All you have to do to is SHARE your experience at the conference on social media using the hashtags #shiftcon and #virtualshift!

Don't have your ticket? Get your Shift on and grab your ShiftCon pass right now!
Eat Your Vitamins- another great workshop coming t Eat Your Vitamins- another great workshop coming to ShiftCon 2020!

Mascha Davis MPH, RDN of @nomadista_nutrition and author of “Eat Your Vitamins,” will review how getting nutrients from food benefits the entire family – including your pets! 

Register for #ShiftCon 2020 now

#virtualshift #eatyourvitamins #pethealth
Did some say happy hour? Okay maybe not but it's M Did some say happy hour? Okay maybe not but it's Monday and we know you can all use a pick me up!

@yesand is a sustainable fashion brand that believes in uniting fashion and values in a way that is stylish, sustainable and accessible to everyone. YES AND prioritizes organic certification, supply chain transparency and sustainable growth, not just because it looks good, but because it's the right thing to do. They care about YOU. Led by one of our very own Shifters - ECOlifestyle pioneer, expert, serial entrepreneur - @marcizaroff!

In honor of this exciting launch, YES AND would like to invite our ShiftCon 2020 attendees to an exclusive Happy Hour Event on Friday, Oct. 9th at 4pm PST/7pm EST. 

The event will include an array of speakers and fun activities, including a look at the brand new YES AND collection! Super exclusive discounts will be offered to you and your followers along with a chance to win a $500 YES AND gift card!

Get your tickets for #ShiftCon now

#ecofashion #sustanablefashion #virtualshift
We are excited to announce another great workshop: We are excited to announce another great workshop: Everyday EcoHabits for Everyday People 

@kim_ecohabits will share super simple “eco-habits" anyone can adopt that can make a HUGE difference to protecting our earth!

Get your tickets for #ShiftCon now

#VirtualShift #shiftconshifters #blogconference #allergyfriendly #allergyblogger #bloggers #bloggerswanted #bloggerconference #socialmedia #influencer #greenbloggers #ecowellness #greenliving #livestream #vloggers
Staying healthy is something that is on all our mi Staying healthy is something that is on all our minds right now.

We are thrilled to bring you another workshop that will focus on this: Maintaining Peak Health and Minimizing Disease Risk with Dr. @bomijoseph of Peak Health.

Register for #ShiftCon now!

#VirtualShift #shiftconshifters #blogconference #allergyfriendly #allergyblogger #bloggers #bloggerswanted #bloggerconference #socialmedia #influencer #greenbloggers #ecowellness #greenliving #livestream #vloggers
Even though we are virtual this year we still enco Even though we are virtual this year we still encourage everyone to take a break!

What better way to break than with a delicious smoothie?

Join @plantbasedjeff as he teaches us how to make a sea moss smoothie. 

Get your tickets for #ShiftCon now!

#VirtualShift #shiftconshifters #blogconference #allergyfriendly #allergyblogger #bloggers #bloggerswanted #bloggerconference #socialmedia #influencer #greenbloggers #ecowellness #greenliving #livestream #vloggers
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Latest
  • ***Giveaways at ShiftCon 2020!!***
    October 8, 2020
  • 7 Exclusive ShiftCon Events You Won’t Want to Miss – RSVP Today!
    October 8, 2020
  • YES AND EcoFashion Happy Hour and Brand Ambassador Opportunity!
    September 29, 2020
  • You’re Invited: #SipbySip Virtual Tea Party hosted by The Republic of Tea
    September 23, 2020
  • Register for Daily Yoga and Fitness Sessions at ShiftCon with CharlieCurls and Twist Yoga!
    September 21, 2020
Our 2022 Speakers
  • Jarel-Clay | Shiftcon Media Conference Speaker
    JaRel Clay

    Digital Director, Hip Hop Caucus

    JaRel Clay - Hip Hop Caucus JaRel Clay is the Digital Director of Hip Hop Caucus. He is an activist, entrepreneur, and expert in digital engagement and brand development. He oversees HHC’s digital organizing and online strategy. 2022 Workshop Title: Artivism: Using Storytelling to Create Change
    Personal blog / websiteFacebookTwitterYouTubeInstagram
  • Dr. Renee Matthews | Shiftcon Media Speaker
    Dr. Renee Matthews

    Blogger, Ask Dr. Renee

    Dr. Renee - Ask Dr. Renee Dr. Renee Matthews is a leader in the healthcare industry. She has spent the early part of her career as a medical educator. In addition to being featured in Ebony and Essence magazine. Dr. Matthews was a contributing writer for Good Enough Mother, MadameNoire and Black and Married With…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Reyna Gobel | Shiftcon Media Conference Speaker
    Reyna Gobel

    Blogger, 60ichallenge

    Reyna Gobel - 60ichallenge Reyna Gobel is a personal finance and wellness writer with 17 years of experience. She’s for theatlantic.com, mom.me, weightwatchers.com, reuters.com, and today.com. She’s also a City of New York School of Public of Health Nutrition master's student. This summer, she starts her first academic nutrition study. Her course on improving the…
    Personal blog / websiteTwitterInstagram
  • Aaronica Cole | Shiftcon Media Speaker
    Aaronica Cole

    Head Creator of Awesomeness, Aaronica B Cole

    Aaronica Cole - AaronicaBCole.com Aaronica B. Cole is the award-winning blogger behind AaronicaBCole.com, formerly TheCrunchyMommy.com and now has launched an agency helping businesses and bloggers get seen faster. She has been featured on numerous podcasts and websites like GreenChildMagazine.com sharing her perspective on how to love the Earth and children in ways that promote positive…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Michelle D Garrett | Shiftcon Media Speaker
    Michelle Garrett

    Blogger, Divas with a Purpose

    Michelle D Garrett - Divas With A Purpose Michelle D. Garrett wants female entrepreneurs to embrace their inner diva and become driven, inspiring, victorious and called to action, while learning to make money by consistently showing up. She is the founder of Divas With A Purpose, an internationally acclaimed website. A wife, mom, and mental…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Brandi Riley | Shiftcon Media Speaker
    Brandi Riley

    Blogger, Mama Knows It All

    Brandi Riley - Mama Knows It All Brandi Riley is an award-winning community builder and outspoken advocate/leader for equity and pay parity for women. Brandi’s experience is varied and diverse across editorial, community, digital, parenting, and women's issues. She has written for BabyCenter, ScaryMommy, Parents, What To Expect, and many more, in addition to publishing…
    Personal blog / websiteInstagram
  • Andrea Donsky | Shiftcon Media Speaker
    Andrea Donsky

    Blogger, Naturallysavvy.com

    As a pioneer and visionary in the health food industry, Andrea Donsky’s passion is to inspire people to make enlightened choices for healthy living.

    Personal blog / websiteFacebookTwitterPinterestInstagram
Get In Contact With ShiftCon
Thank you for stopping by our page! For all inquiries please contact Ari Adams at Ari at ShiftConMedia dot com.
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