***Giveaways at ShiftCon 2020!!***
By Kat Schuett-Reue
If we really want to get some serious “shift” done to heal our planet, we must join forces to support regenerative practices—from the soil to shopping carts…and all the way to the compost bin.
OSC2 is leading this effort in the natural products industry, and now they are coming to ShiftCon in hopes that influencers will join them to co-create a regenerative future.
Collaborating for Change. Collaboration is at the core of OSC2. This community of 34 purpose-driven brands is working closely together to drive synergistic change through business and the marketplace. From agriculture, packaging and policy, to emissions, energy and waste reduction—OSC2’s mission is to tackle the toughest sustainability issues our planet faces, together.
In 2017, OSC2 expanded their efforts to reach out to the entire natural products industry, creating the Climate Collaborative—which has over 436+ businesses who have made over 1683 commitments to take action on climate change! In addition, they started the The Packaging Collaborative, and have already developed a compostable candy wrapper and stand up pouch (Alter Eco), as well as a compostable overwrap for tea sleeve (Numi Tea) and bars.
And, most recently, to make sure that all people have a chance to thrive, OSC2 is excited to announce a new program called the JEDI (Justice, Equity, Diversity and Inclusion) Collaborative.
OSC2 + ShiftCon. And now, OSC2—and several of its members including Numi, Lotus Foods, REBBL, Nutiva and Kuli Kuli—are coming to ShiftCon to expand these collaborative efforts to include influencers. They are looking for ambassadors and they want to work with you! Don’t miss their interactive workshop “Collaborating on Climate: Commit. Act. Impact!” on Friday.
We are also excited to have OSC2 host the 2019 Shifters Award Ceremony, where they will be presenting the “OSC2 Climate Influencer of the Year” award. The awardee will receive an OSC2 prize package with loads of inspiring products! (If you would like to be considered, see details below. Deadline is October 1st.)
OSC2’s Impact. OSC2 stands for “One Step Closer to an Organic and Sustainable Community,” and today they have collectively taken some huge steps toward this goal including purchasing over 290 million pounds of organic agriculture and planting or conserving over 30 million trees. (See the infographic below for more on OSC2s collective impact.)
Individually, each brand has its own powerful story as well. Here are a few:
- Conventional rice farms uses one fourth of the world’s fresh water and produce up to 20 percent of manmade methane. Through Lotus Foods’ “More Crop Per Drop” practices, they are able to grow higher yields of rice using up to 50% less water and reducing methane emission by 30-70%!
- 844 million people worldwide lack access to safe drinking water. Through its “Together for H2OPE” program Numi has provided clean water access for 10,500 villagers in Madagascar & India, and has constructed 23 wells, serving 4,000 people.
- Nutiva’s manufacturing facility and HQ are both Certified Zero Waste and through its 1% program, the company has donated over $4.5 million to support regenerative agriculture and healthy communities. This includes planting over 600 fruit trees at public schools, generating over 50,000 pounds of fresh organic fruit!
- In addition to its work to fight human trafficking, by early 2020, REBBL will be one of the first companies to transition to 100% Post-Consumer Recycled Plastic. REBBL’s bottles will be made from rPET (recycled polyethylene terephtalate) which comes from plastic that has already been used for packaging.
- Last year, Kuli Kuli, planted or preserved 12.6 million moringa trees, which are drought resistant and provide a nutrient-dense food source during climate change. They have also helped farmers transition to solar energy.
Collaborate with OSC2 for Change! To continue their good work, and do more, OSC2 is asking Shifters to help to share their stories so that consumers can make informed choices for a cooler climate, and a more regenerative, just world.
“Influencers play a vital role in educating consumers and brands can help can fuel this narrative with stories of impact taking place up and down the global supply chain,” says Michael Anzalone, OSC2s program director. “In the spirit of regenerative business, we not only hope you will share these stories but we want to know how we can support your efforts as well!”
***Here are some links on some of the amazing work they are doing:
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