It’s an honor to have Beautycounter sponsor of this year’s ShiftCon. As a beauty brand dedicated to education, transparency, and advocacy, we are always excited to have this brand on board with us.
Beautycounter launched in March, 2013, with nine simple skincare products. In just over 6½ years, the company has shipped over three million safer products to American and Canadian homes, while empowering 25,000 independent Consultants to earn a living through its multi-channel business model. In fact, ShiftCon founder Leah Segedie has listed Beautycounter as one of the top MLM’s.
Beautycounter has partnered with ShiftCon since the beginning; shifting the conversation is exactly what they’re all about. Their brand aims to tell the hard truths of the beauty industry–the word “natural” doesn’t always mean “safe”. Can we get three cheers for transparency???. Like us, Beautycounter is educating everyone they are able to contact through their personal and digital communities.
The brand’s bold mission is to get safer products into the hands of everyone, and that doesn’t mean only Beautycounter products. They seek to fulfill this mission through education, safer high-performing products, and legislative change in Washington, D.C. And you know what? They walk the walk and can be seen in D.C. lobbying with the rest of us who are passionate about creating safe products!
Not only does Beautycounter make amazing, high-quality products that are free from toxins and harsh chemicals, but the brand has a philanthropical guiding principle as well. They are a Certified B Corporation and part of a global movement of brands using business as a force for positive change. They support nonprofits they feel aligned with and invest in new forms of giving by partnering with leading scientists to find safer ingredients that will create better products of tomorrow.
When you see their gifts in the swag bag, you can use them knowing that they were made ethically and with a commitment to give back.