Safer Ingredients, Better Beauty
Beautycounter is honored to be a premium sponsor of this year’s ShiftCon. As a beauty brand dedicated to education, transparency, and advocacy, we couldn’t think of a better group of influencers and friends to spend time with in New Orleans.
Beautycounter launched in March, 2013, with nine simple skin care products. In just over 3½ years, the company has shipped over three million safer products to American and Canadian homes, while empowering 25,000 independent Consultants to earn a living through its multichannel business model.
We’ve been part of ShiftCon since the beginning; shifting the conversation is exactly what we’re all about. Our brand aims to tell the hard truths of the beauty industry; as in the word “natural” doesn’t always mean “safe” (hint: heavy metals are sometimes found in color cosmetics). Like you, we’re educating the masses through our personal and digital communities. We’re dedicated to progress, not perfection, because making products in today’s secret-laden beauty industry is challenging.
Our brand’s bold mission is to get safer products into the hands of everyone, and that doesn’t mean only Beautycounter products. We seek to fulfill this mission through education, safer high-performing products, and legislative change in Washington, D.C.
Our company was founded based on a few of these key facts:
- When it comes to cosmetics and personal care product safety, we are living with laws that date back to the WWII era.
- The Federal Government has little to no authority to review ingredients for safety or recall harmful products from the market.
- Less than 20% of Americans know that harmful ingredients are in their skin care and cosmetic products, and of those that do, most still believe that the Federal Government can step in.
The system is broken. Beauty brands like ours are locking arms to move the market in a different direction. We believe that making safer products is the right thing to do. And when it’s hard, we tell you about it.
Recently, we were featured in the New York Times Business section for our advocacy work in Washington. Our friend from the American Sustainable Business Council, Bryan McGannon, said it best, “It isn’t often when you have companies willing to stand up and say, ‘We’re O.K. with more regulation. We need it.’”
We look forward to working with you and like-minded businesses to bring forward a new, safer beauty industry.
For more information about Beautycounter, visit their website. You can also connect with them on Facebook, Twitter, or Instagram. You’ll also be able to chat with them at their ShiftCon 2016 expo table, during their sponsored event on Saturday afternoon and look for samples of their products in your bags!