Saturday Breakfast Women’s Panel: Healing the Community with Good Food with Beautycounter
Bloggers put great information out on the internet. But is your content getting out to the audience you are intending to reach? This panel will discuss low-cost and effective marketing solutions to get attention and readers to your blog and related products.
Join Tshaka Armstrong of TshakaTalksTech.com and Steven Hoffman of Compass Natural to discuss elements to become your own marketing and PR force. Highlights will include:
- Building brand recognition
- Bootstrap marketing and promotion strategies
- Utilizing social media
- Reaching traditional media
- Building mailing lists
- Developing e-newsletters
- Pursuing sponsor partners
- Capitalizing on current trends
Bring your questions and situations to learn how to extend your online reach.
Panelists
Steven Hoffman has been involved in sustainable food and agriculture for more than 30 years. He is Managing Director of Compass Natural LLC, a full service marketing communications, public relations and business development agency serving natural, organic and sustainable businesses. He has also served as lead fundraiser for GMO labeling ballot initiatives including California’s Prop. 37 in 2012, Washington State’s I-522 in 2013, and Prop. 105 in Colorado in 2014. Hoffman is former Editorial Director of New Hope Natural Media’s trade publishing division, and former Program Director of Natural Products Expo, the world’s largest natural and organic products expositions. A co-founder of the annual LOHAS Conference for the $300-billion “Lifestyles of Health and Sustainability” market, and former Director of The Organic Center, Hoffman also served as Rocky Mountain Sales Manager and National Marketing Director for Arrowhead Mills, now a leading organic division of the Hain-Celestial Group. Hoffman is a returned Peace Corps Volunteer, having served in agriculture and education in Central America. As an agricultural extension agent in the mid-1980s, he served as a director of Philadelphia’s Urban Gardening Program, where he helped establish more than 125 vegetable gardens in low-income Hispanic neighborhoods in the city. He received a M.S. in Agriculture from Pennsylvania State University. Contact [email protected], tel 303.807.1042.
Tshaka Armstrong brings an eye, ear and understanding for creating content that grabs viewers, “followers” and fans alike. With 19 years of award winning broadcast, writing/producing, promotions and real world digital engagement experience, Tshaka has unique insight into building a digital presence and messaging that is impactful, empowering and engaging. That insight is further bolstered by working directly with families offline through his non-profit, Digital Shepherds, whose mission is to help parents, children and educators cross the digital divide through digital literacy education. You can also follow him on his tech blog TshakaTalksTech.com
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