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  • About
    • About ShiftCon
    • Team
    • ShiftCon Board Members
    • Want to Partner with ShiftCon?
    • Event Buttons
    • Contact
  • Location
  • Register
  • Agenda
  • Speakers
    • SPEAKER SUBMISSION
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organic affordablility

Very few of us have an unlimited budget. We are all watching where our dollars go, and trying to get the best quality products for the most reasonable price. And nowhere more so than in the grocery store. We want to feed our families the healthiest, most nutritious and tastiest food we can, and we are turning to organic more and more. Families of all income types and ethnic backgrounds, consumers of all ages and in every part of the country are choosing organic.

Organic food costs a little more than conventional. We all know that. It costs more for a wide array of reasons – from the extra farm labor that organic producers employ to help maintain their operations instead of using dangerous chemical pesticides and synthetic fertilizers to the lack of government programs and policies that would give more assistance to organic farmers and encourage more organic agriculture. But we are willing to pay that organic premium because of the higher value of organically grown and organically processed foods. More than 80 percent of families in the U.S. now buy organic sometimes, and an increasing number of those families are selecting organic ALL the time.

This important panel discussion, “Organic, Affordably” will look at simple and doable budget strategies families can use to lower their weekly grocery bills while still choosing organic. Moderated by Laura Batcha, executive director and CEO of the Organic Trade Association and one of the country’s leading experts and advocates of organic, it will also examine the issue of the higher cost of organic products from a number of perspectives, and discuss how sound public policy and more education about organic can ease some of the price pressure. Members of the panel include organic entrepreneurs and visionaries whose goal it is to make healthy food available for all through innovative retail methods, research and political activism.

 

Panelists:

Laura Batcha, moderator of the panel, is the CEO and Executive Director of the Organic Trade Association (OTA). OTA, an umbrella organization uniting more than 7,000 member companies across the entire organic supply chain, promotes and protects today’s $39 billion organic industry. Under her leadership, OTA has established its Farmers Advisory Council to improve communication with organic producers, brought back Sector Councils to build community among groups of members, and developed OTA’s voice in Washington through Organic PAC. Laura brings 20 years of direct experience as a certified organic producer and handler, and more than 10 years of hands-on experience in the private sector of the organic industry. Laura is a member of the Agricultural Policy Advisory Committee (APAC) appointed by USDA and the U.S. Trade Representative’s Office and a member of USDA’s Advisory Committee on Biotechnology and 21st Century Agriculture (AC21). She also serves on the Board of Trustees for The Organic Center, an independent non-profit research and education organization operating under OTA’s administrative umbrella. Laura splits her time between coasts, working from both California and OTA’s Washington, D.C., headquarters. She can be reached at [email protected], or visit http://ota.com for additional information.

Sarah Bird is Chief Sales and Marketing Officer at Three Twins Organic Ice Cream. A veteran of consumer packaged goods marketing, Sarah most recently was Chief Commercial Officer of Ecologic Brands Inc., a sustainable packaging company and prior to that, CMO (Chief Mom Officer) at Annie’s Inc. At Three Twins, Sarah is helping the company realize its mission to “produce inconceivably delicious organic ice cream that is affordable and accessible.” Three Twins has been rated the best-tasting ice cream in San Francisco, with its lemon cookie ice cream a particular crowd pleaser! Sarah is a staunch advocate of a unified voice to drive consumer trust and understanding of organic; she is dedicated to helping to protect the integrity of the organic sector, and she is devoted to helping make organic products available and affordable for all. Sarah and her husband live in the Bay Area and have two children. She can be reached at [email protected], or visit http://threetwinsicecream.com/ for more information.

Gunnar Lovelace is CEO of Thrive Market, an online wholesale shopping club devoted to selling organic and natural products at 25 to 50 percent below traditional retail prices by cutting out the middleman. “We started Thrive Market because we wanted to make healthy living easy and affordable for everyone,” said Gunnar. Gunnar says Thrive Market has been a life-long journey for him: as the child of a single mother, he saw how his mom had to struggle to afford healthy foods. Then when his mother remarried a man who was running a wholesale buying club from an organic farm, Gunnar saw the power of collaborative buying. Thrive Market now offers more than 4,000 healthy and non-toxic foods, supplements, home, personal care, and beauty products from over 500 of the best brands on the market, all delivered to your door. For every $59.95 annual membership purchased, Thrive Market donates a free membership to a low-income family, a teacher, a veteran or a student. Visit https://thrivemarket.com/ for additional information.

Brise Tencer is Executive Director of the Organic Farming Research Foundation (OFRF). She brings 15 years of leadership experience working on organic food policy, farming, and research issues. Brise had previously served as OFRF Acting Policy Program Director and Legislative Coordinator from 2000 to 2006. During this time she helped initiate the Organic Agricultural Caucus in the U.S. House of Representatives and the Organic Farmers Action Network (OFAN), a grassroots political action network to support organic-friendly policies; she helped secure language in the Agriculture Risk Management Act of 2000, which said that organic farming was considered a “good farming practice”, that enabled organic producers to be eligible to participate in federal crop insurance programs for the first time. She previously served as Director of Policy and Programs for California Certified Organic Farmers (CCOF). Prior to that, she was lead lobbyist on food and agriculture issues for the Union of Concerned Scientists. Brise lives in Santa Cruz, California with her husband and two children. She can be reached via e-mail at [email protected], or visit http://ofrf.org/ for additional information.

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Meet Some Of Our 2022 Speakers
  • Aaronica Cole | Shiftcon Media Speaker
    Aaronica Cole

    Head Creator of Awesomeness, Aaronica B Cole

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    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Dr. Renee Matthews | Shiftcon Media Speaker
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  • Heather K Terry | Shiftcon Media Speaker
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    CEO, GoodSam Foods

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  • Michelle D Garrett | Shiftcon Media Speaker
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    Blogger, Divas with a Purpose

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    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Adam Riemer

    President, Adam Riemer Marketing, LLC

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  • Andrea Donsky | Shiftcon Media Speaker
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    Blogger, Naturallysavvy.com

    As a pioneer and visionary in the health food industry, Andrea Donsky’s passion is to inspire people to make enlightened choices for healthy living.

    Personal blog / websiteFacebookTwitterPinterestInstagram
  • Reyna Gobel | Shiftcon Media Conference Speaker
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    Blogger, 60ichallenge

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  • Jarel-Clay | Shiftcon Media Conference Speaker
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  • Brandi Riley | Shiftcon Media Speaker
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Join us NOW (2:30 PST/5:30 EST) for a special Inst Join us NOW (2:30 PST/5:30 EST) for a special Instagram Live with the team at @CharlieCurls, bringing us a fun and informational discussion on Holistic Hairstyling and Hair HEALTH!
Day 3 of #ShiftCon has more great workshops for yo Day 3 of #ShiftCon has more great workshops for you and everything kicks off with our keynote: Climate Influencer Summit Kick Off: A Call to Climate Action: Why We Must ALL Become Climate Activists

For the complete agenda go here: https://shiftconmedia.com/agenda/

**** Don't forget to SHARE your experience during the conference on social for a chance to win some prizes!! ****

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Friday means it's movie night! Join your fellow S Friday means it's movie night!

Join your fellow Shifters for a fun watch party of the film @kissthegroundmovie on #Netflix starting right after #shiftcon ends tonight.

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Today's the Day! Who's ready for #ShiftCon 2020 an Today's the Day! Who's ready for #ShiftCon 2020 and our very first #VirtualShift?!

Drop a gif below to let us know how excited you are! 

We have a lot of great workshops for you today and everything kicks off with our keynote “Stories Reach their Widest Audience Ever: The Web” with Ryan Warrender of Google!

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**** Don't forget to SHARE your experience during the conference on social for a chance to win some prizes!! ****
1 MORE DAY UNTIL SHIFTCON 2020! We cannot wait to 1 MORE DAY UNTIL SHIFTCON 2020!

We cannot wait to hear from industry leaders and to connect with all our Shifters in the virtual space.

Don't forget we have several special events happening during the conference that are free but RSVP is required.

And, it wouldn't be ShiftCon without GIVEAWAYS! Make sure you are sharing during the event with hashtags #ShiftCon and #VirtualShift for a chance to win some amazing prizes.

Find the complete agenda as well as links to RSVP for all those special events right here: https://shiftconmedia.com/agenda/

Feeling like you're missing out on an amazing opportunity to connect with brands and like-minded influencers? 

We have just a FEW tickets left, so grab yours now!
We are excited to announce a workshop intensive wi We are excited to announce a workshop intensive with Nancy Hirshberg of the @theclimatecollaborative and Lisa Drake of @stonyfield. 

Deep Dive Intensive Training: Understanding Your Contribution to Climate Change and What You Can Do

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2 MORE DAYS UNTIL SHIFTCON 2020! We cannot wait t 2 MORE DAYS UNTIL SHIFTCON 2020!

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Don't forget we have several special events happening during the conference that are free but RSVP is required.

And, it wouldn't be ShiftCon without GIVEAWAYS! Make sure you are sharing during the event with hashtags #ShiftCon & #VirtualShift for a chance to win some amazing prizes.

Find the complete agenda as well as links to RSVP for all those special events right here: https://shiftconmedia.com/agenda/ 

Feeling like you're missing out on an amazing opportunity to connect with brands and like-minded influencers? We have just a FEW tickets left, so grab yours now!
IT'S SHIFTCON WEEK!! We are just 3 days away from IT'S SHIFTCON WEEK!!

We are just 3 days away from the kick-off to ShiftCon 2020! 

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There are only a FEW tickets left for this amazing event, get yours now!

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We are thrilled to announce another keynote for #S We are thrilled to announce another keynote for #ShiftCon 2020

When Shift Happens: Influencers Leading Communities Through Times of Change 

This leadership panel includes:

Audrey McClelland @momgenerations of Permission to Hustle

Brandi Riley @mamaknowsitall of Courage to Earn

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🔥 ONE WEEK UNTIL SHIFTCON 2020 🔥 **WORKSHOP 🔥 ONE WEEK UNTIL SHIFTCON 2020 🔥

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Raise your hand if you could use a giveaway? 🙌 Raise your hand if you could use a giveaway? 🙌

If you know ShiftCon you know we LOVE to giveaway all kinds of awesome prizes to our attendees.

This year our partners at Naturepedic and The Republic of Tea have provided some amazing prizes for you that include an organic bedroom makeover, baby bundle, electric tea kettle with tea, and so much more!

These are on TOP of the brand giveaways.

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Eat Your Vitamins- another great workshop coming t Eat Your Vitamins- another great workshop coming to ShiftCon 2020!

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Did some say happy hour? Okay maybe not but it's M Did some say happy hour? Okay maybe not but it's Monday and we know you can all use a pick me up!

@yesand is a sustainable fashion brand that believes in uniting fashion and values in a way that is stylish, sustainable and accessible to everyone. YES AND prioritizes organic certification, supply chain transparency and sustainable growth, not just because it looks good, but because it's the right thing to do. They care about YOU. Led by one of our very own Shifters - ECOlifestyle pioneer, expert, serial entrepreneur - @marcizaroff!

In honor of this exciting launch, YES AND would like to invite our ShiftCon 2020 attendees to an exclusive Happy Hour Event on Friday, Oct. 9th at 4pm PST/7pm EST. 

The event will include an array of speakers and fun activities, including a look at the brand new YES AND collection! Super exclusive discounts will be offered to you and your followers along with a chance to win a $500 YES AND gift card!

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We are excited to announce another great workshop: We are excited to announce another great workshop: Everyday EcoHabits for Everyday People 

@kim_ecohabits will share super simple “eco-habits" anyone can adopt that can make a HUGE difference to protecting our earth!

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Staying healthy is something that is on all our mi Staying healthy is something that is on all our minds right now.

We are thrilled to bring you another workshop that will focus on this: Maintaining Peak Health and Minimizing Disease Risk with Dr. @bomijoseph of Peak Health.

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Even though we are virtual this year we still enco Even though we are virtual this year we still encourage everyone to take a break!

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Get your tickets for #ShiftCon now!

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Latest
  • ***Giveaways at ShiftCon 2020!!***
    October 8, 2020
  • 7 Exclusive ShiftCon Events You Won’t Want to Miss – RSVP Today!
    October 8, 2020
  • YES AND EcoFashion Happy Hour and Brand Ambassador Opportunity!
    September 29, 2020
  • You’re Invited: #SipbySip Virtual Tea Party hosted by The Republic of Tea
    September 23, 2020
  • Register for Daily Yoga and Fitness Sessions at ShiftCon with CharlieCurls and Twist Yoga!
    September 21, 2020
Our 2022 Speakers
  • Katherine Shorter | Shiftcon Media Speaker
    Katherine Shorter

    Blogger, Yoked

    Katherine Shorter - Yoked As a wife, Pastoral Care Counselor, author, and speaker, Katherine works at the intersection of marriage and mental health, with a particular missive to help women rediscover their self-worth after surviving trauma. Trained in Emergency Preparedness and Crisis Management, she helps women to address circumstances or beliefs that could test the…
    Personal blog / websiteTwitterYouTubeInstagram
  • Heather K Terry | Shiftcon Media Speaker
    Heather K Terry

    CEO, GoodSam Foods

    Heather K Terry - GoodSam Foods Heather K. Terry is the Co-founder & CEO of GoodSam Foods, a Public Benefit Corporation (PBC). She has been a CPG mentor and angel investor, the author of From Broadway to Wall Street, is a Partner and the former Chief Strategy Officer of BeyondBrands (a top tier CPG consulting…
    Personal blog / websiteInstagram
  • Andrea Donsky | Shiftcon Media Speaker
    Andrea Donsky

    Blogger, Naturallysavvy.com

    As a pioneer and visionary in the health food industry, Andrea Donsky’s passion is to inspire people to make enlightened choices for healthy living.

    Personal blog / websiteFacebookTwitterPinterestInstagram
  • Brandi Riley | Shiftcon Media Speaker
    Brandi Riley

    Blogger, Mama Knows It All

    Brandi Riley - Mama Knows It All Brandi Riley is an award-winning community builder and outspoken advocate/leader for equity and pay parity for women. Brandi’s experience is varied and diverse across editorial, community, digital, parenting, and women's issues. She has written for BabyCenter, ScaryMommy, Parents, What To Expect, and many more, in addition to publishing…
    Personal blog / websiteInstagram
  • Jarel-Clay | Shiftcon Media Conference Speaker
    JaRel Clay

    Digital Director, Hip Hop Caucus

    JaRel Clay - Hip Hop Caucus JaRel Clay is the Digital Director of Hip Hop Caucus. He is an activist, entrepreneur, and expert in digital engagement and brand development. He oversees HHC’s digital organizing and online strategy. 2022 Workshop Title: Artivism: Using Storytelling to Create Change
    Personal blog / websiteFacebookTwitterYouTubeInstagram
  • Michelle D Garrett | Shiftcon Media Speaker
    Michelle Garrett

    Blogger, Divas with a Purpose

    Michelle D Garrett - Divas With A Purpose Michelle D. Garrett wants female entrepreneurs to embrace their inner diva and become driven, inspiring, victorious and called to action, while learning to make money by consistently showing up. She is the founder of Divas With A Purpose, an internationally acclaimed website. A wife, mom, and mental…
    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Adam Riemer

    President, Adam Riemer Marketing, LLC

    Adam Riemer - Adam Riemer Marketing With more than 20 years of experience helping bloggers, influencers, brands and non-profits with marketing strategy and execution, Adam is ready to help you drive more traffic to and from your channels, increase your conversions and make you more money. 2022 Workshop Title: SEO, Monetization & Marketing Automation Live…
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