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organic affordablility

Very few of us have an unlimited budget. We are all watching where our dollars go, and trying to get the best quality products for the most reasonable price. And nowhere more so than in the grocery store. We want to feed our families the healthiest, most nutritious and tastiest food we can, and we are turning to organic more and more. Families of all income types and ethnic backgrounds, consumers of all ages and in every part of the country are choosing organic.

Organic food costs a little more than conventional. We all know that. It costs more for a wide array of reasons – from the extra farm labor that organic producers employ to help maintain their operations instead of using dangerous chemical pesticides and synthetic fertilizers to the lack of government programs and policies that would give more assistance to organic farmers and encourage more organic agriculture. But we are willing to pay that organic premium because of the higher value of organically grown and organically processed foods. More than 80 percent of families in the U.S. now buy organic sometimes, and an increasing number of those families are selecting organic ALL the time.

This important panel discussion, “Organic, Affordably” will look at simple and doable budget strategies families can use to lower their weekly grocery bills while still choosing organic. Moderated by Laura Batcha, executive director and CEO of the Organic Trade Association and one of the country’s leading experts and advocates of organic, it will also examine the issue of the higher cost of organic products from a number of perspectives, and discuss how sound public policy and more education about organic can ease some of the price pressure. Members of the panel include organic entrepreneurs and visionaries whose goal it is to make healthy food available for all through innovative retail methods, research and political activism.

 

Panelists:

Laura Batcha, moderator of the panel, is the CEO and Executive Director of the Organic Trade Association (OTA). OTA, an umbrella organization uniting more than 7,000 member companies across the entire organic supply chain, promotes and protects today’s $39 billion organic industry. Under her leadership, OTA has established its Farmers Advisory Council to improve communication with organic producers, brought back Sector Councils to build community among groups of members, and developed OTA’s voice in Washington through Organic PAC. Laura brings 20 years of direct experience as a certified organic producer and handler, and more than 10 years of hands-on experience in the private sector of the organic industry. Laura is a member of the Agricultural Policy Advisory Committee (APAC) appointed by USDA and the U.S. Trade Representative’s Office and a member of USDA’s Advisory Committee on Biotechnology and 21st Century Agriculture (AC21). She also serves on the Board of Trustees for The Organic Center, an independent non-profit research and education organization operating under OTA’s administrative umbrella. Laura splits her time between coasts, working from both California and OTA’s Washington, D.C., headquarters. She can be reached at [email protected], or visit http://ota.com for additional information.

Sarah Bird is Chief Sales and Marketing Officer at Three Twins Organic Ice Cream. A veteran of consumer packaged goods marketing, Sarah most recently was Chief Commercial Officer of Ecologic Brands Inc., a sustainable packaging company and prior to that, CMO (Chief Mom Officer) at Annie’s Inc. At Three Twins, Sarah is helping the company realize its mission to “produce inconceivably delicious organic ice cream that is affordable and accessible.” Three Twins has been rated the best-tasting ice cream in San Francisco, with its lemon cookie ice cream a particular crowd pleaser! Sarah is a staunch advocate of a unified voice to drive consumer trust and understanding of organic; she is dedicated to helping to protect the integrity of the organic sector, and she is devoted to helping make organic products available and affordable for all. Sarah and her husband live in the Bay Area and have two children. She can be reached at [email protected], or visit http://threetwinsicecream.com/ for more information.

Gunnar Lovelace is CEO of Thrive Market, an online wholesale shopping club devoted to selling organic and natural products at 25 to 50 percent below traditional retail prices by cutting out the middleman. “We started Thrive Market because we wanted to make healthy living easy and affordable for everyone,” said Gunnar. Gunnar says Thrive Market has been a life-long journey for him: as the child of a single mother, he saw how his mom had to struggle to afford healthy foods. Then when his mother remarried a man who was running a wholesale buying club from an organic farm, Gunnar saw the power of collaborative buying. Thrive Market now offers more than 4,000 healthy and non-toxic foods, supplements, home, personal care, and beauty products from over 500 of the best brands on the market, all delivered to your door. For every $59.95 annual membership purchased, Thrive Market donates a free membership to a low-income family, a teacher, a veteran or a student. Visit https://thrivemarket.com/ for additional information.

Brise Tencer is Executive Director of the Organic Farming Research Foundation (OFRF). She brings 15 years of leadership experience working on organic food policy, farming, and research issues. Brise had previously served as OFRF Acting Policy Program Director and Legislative Coordinator from 2000 to 2006. During this time she helped initiate the Organic Agricultural Caucus in the U.S. House of Representatives and the Organic Farmers Action Network (OFAN), a grassroots political action network to support organic-friendly policies; she helped secure language in the Agriculture Risk Management Act of 2000, which said that organic farming was considered a “good farming practice”, that enabled organic producers to be eligible to participate in federal crop insurance programs for the first time. She previously served as Director of Policy and Programs for California Certified Organic Farmers (CCOF). Prior to that, she was lead lobbyist on food and agriculture issues for the Union of Concerned Scientists. Brise lives in Santa Cruz, California with her husband and two children. She can be reached via e-mail at [email protected], or visit http://ofrf.org/ for additional information.

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Meet Some Of Our 2020 Speakers
  • Nancy Hirshberg

    Climate Collaborative

    Personal blog / websiteFacebookTwitter
  • Gina McCarthy

    President and CEO of NRDC Action Fund

  • Mascha Davis

    Nomadista Nutrition

    Personal blog / websiteFacebookTwitterInstagram
  • Jaleh Bisharat

    NakedPoppy

    Personal blog / websitePinterestInstagram
  • Dave Carter

    The National Bison Association

    Personal blog / website
  • Cait Curley

    Founder, Cait Curley Media

    Personal blog / website
  • Erin Callahan

    Director, The Climate Collaborative

    Personal blog / website
  • Reverend Lennox Yearwood, Jr.

    Founder, Hip Hop Caucus

    Personal blog / website
  • Scheril Murray Powell, Esq.

    Green Sustainable Strong, LLC

    Personal blog / websiteTwitter
  • Stacia Betley

    Sustainability Integration Manager, Amy's Kitchen

    Personal blog / website
  • Jennifer Taylor, Ph.D

    Lola's Organic Farm

    Personal blog / website
  • Kari Hamerschlag

    Friends of the Earth

    Personal blog / websiteFacebookTwitter
  • Stephanie Robbins

    Owner, Robbins Interactive

    Personal blog / websiteFacebookTwitterYouTubePinterestInstagram
  • Hill Harper

    Actor, Author, Activist

  • Ashlee Rowland

    CEO, Simplholistic

    Personal blog / websiteFacebookYouTubePinterestInstagram
  • Jessica Shade

    The Organic Center

    Personal blog / websiteFacebookTwitterYouTubeInstagram
  • Marielle Hewitt

    Northstar Bison LLC

    Personal blog / websiteFacebook
  • Ciaran Blumenfeld

    Juiced Social, Hashtracking, Momfluential

    Personal blog / websiteFacebookTwitterInstagram
  • Vivian Chen

    Plateful Health

    FacebookInstagram
  • Jessi Deardorf

    Benjamin Lee Bison

    Personal blog / websiteFacebookInstagram
  • Danica Kombol

    CEO, Everywhere Agency

    Personal blog / website
  • Azza Gadir

    Seed Health Director of R+D

  • Kat Schuett-Reue

    Director of the Climate Influencer Summit of Shiftcon; Chief Enlightenment Officer (CEO) & Editorial Director of The Better World Hub

    Personal blog / website
  • Stacey Ferguson

    Chief Creative, Justice Fergie Lifestyle Media

    Personal blog / websiteFacebookTwitterPinterestInstagram
  • Kendra Klein

    Senior Staff Scientist, Friends of the Earth

    Personal blog / websiteFacebookTwitter
  • Dr. Bomi Joseph

    Director, Peak Health

    Personal blog / websiteFacebookTwitterYouTubeInstagram
  • Aaronica Cole

    CEO/Editor & Digital Marketer

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  • Sally Ekus

    The Lisa Ekus Group

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  • Ryan Warrender

    Global Product Partnerships, Google

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  • Elizabeth Whitlow

    Executive Director, The Regenerative Organic

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Join us NOW (2:30 PST/5:30 EST) for a special Inst Join us NOW (2:30 PST/5:30 EST) for a special Instagram Live with the team at @CharlieCurls, bringing us a fun and informational discussion on Holistic Hairstyling and Hair HEALTH!
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Find the complete agenda as well as links to RSVP for all those special events right here: https://shiftconmedia.com/agenda/

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We are excited to announce a workshop intensive wi We are excited to announce a workshop intensive with Nancy Hirshberg of the @theclimatecollaborative and Lisa Drake of @stonyfield. 

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2 MORE DAYS UNTIL SHIFTCON 2020! We cannot wait t 2 MORE DAYS UNTIL SHIFTCON 2020!

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Don't forget we have several special events happening during the conference that are free but RSVP is required.

And, it wouldn't be ShiftCon without GIVEAWAYS! Make sure you are sharing during the event with hashtags #ShiftCon & #VirtualShift for a chance to win some amazing prizes.

Find the complete agenda as well as links to RSVP for all those special events right here: https://shiftconmedia.com/agenda/ 

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Audrey McClelland @momgenerations of Permission to Hustle

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Raise your hand if you could use a giveaway? 🙌 Raise your hand if you could use a giveaway? 🙌

If you know ShiftCon you know we LOVE to giveaway all kinds of awesome prizes to our attendees.

This year our partners at Naturepedic and The Republic of Tea have provided some amazing prizes for you that include an organic bedroom makeover, baby bundle, electric tea kettle with tea, and so much more!

These are on TOP of the brand giveaways.

All you have to do to is SHARE your experience at the conference on social media using the hashtags #shiftcon and #virtualshift!

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Eat Your Vitamins- another great workshop coming t Eat Your Vitamins- another great workshop coming to ShiftCon 2020!

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Register for #ShiftCon 2020 now

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Did some say happy hour? Okay maybe not but it's M Did some say happy hour? Okay maybe not but it's Monday and we know you can all use a pick me up!

@yesand is a sustainable fashion brand that believes in uniting fashion and values in a way that is stylish, sustainable and accessible to everyone. YES AND prioritizes organic certification, supply chain transparency and sustainable growth, not just because it looks good, but because it's the right thing to do. They care about YOU. Led by one of our very own Shifters - ECOlifestyle pioneer, expert, serial entrepreneur - @marcizaroff!

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We are excited to announce another great workshop: We are excited to announce another great workshop: Everyday EcoHabits for Everyday People 

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We are thrilled to bring you another workshop that will focus on this: Maintaining Peak Health and Minimizing Disease Risk with Dr. @bomijoseph of Peak Health.

Register for #ShiftCon now!

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Even though we are virtual this year we still enco Even though we are virtual this year we still encourage everyone to take a break!

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Join @plantbasedjeff as he teaches us how to make a sea moss smoothie. 

Get your tickets for #ShiftCon now!

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Get your tickets now!

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#SELFCARE is so important - and we need it now mor #SELFCARE is so important - and we need it now more than ever! At ShiftCon, we stress the importance of nourishing and caring for your bodies, healing the planet and of course finding your PEACE!

So even though we’re doing things virtually this year, we couldn’t leave out our much needed yoga and fitness sessions at #ShiftCon!

This year, we're so excited to welcome @charliecurls to ShiftCon who will be hosting some invigorating yoga classes and fitness sessions taught by one of Glo Yoga’s world class instructions - Every day following expo hours at ShiftCon at 2:00pm PST/5:00 EST!

Get your yoga tickets here: https://www.eventbrite.com/e/daily-yoga-and-fitness-sessions-with-glo-yoga-at-shiftcon-tickets-121485226583

#yogaeveryday #virtualshift #selfcareisforeveryone #gloyoga
Flashback to 2014 and the very first #shiftcon. @a Flashback to 2014 and the very first #shiftcon. @askchefdennis and @miavossonthego finally got to meet up with @mamavation #LeahSegedie, founder of Shiftcon. This event has continued to inspire year after year!
🌿🌿🌿🌿🌿🌿🌿
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  • ***Giveaways at ShiftCon 2020!!***
    October 8, 2020
  • 7 Exclusive ShiftCon Events You Won’t Want to Miss – RSVP Today!
    October 8, 2020
  • YES AND EcoFashion Happy Hour and Brand Ambassador Opportunity!
    September 29, 2020
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Our 2020 Speakers
  • Jamie Margolin

    Co-Executive Dir. - Zero Hour/Youth Climate Marches

    In high school, Jamie Margolin (now age 18), created Zero Hour to give young people a voice in influencing impactful climate change legislature, and since then has become one of the top voices on climate action. In early 2019, Jamie Margolin testified in Congress along with climate activist Greta Thunberg to promote policies that address…
    Personal blog / website
  • Kim Lewand Martin

    Kim Lewand Martin LLC

    Kim is currently the proud Associate Director of the Los Angeles Waterkeeper, which works towards better watershed management and the protection of water quality in the Los Angeles region. LAWaterkeeper has always been near and dear to Kim’s heart, having represented them over her 20+ environmental legal career. Kim has also consulted other environmental groups,…
    Personal blog / websiteFacebookTwitterPinterestInstagram
  • Scheril Murray Powell, Esq.

    Green Sustainable Strong, LLC

    Scheril Murray Powell, Esq. is an Agricultural and Cannabis Attorney at Doumar, Allsworth, Laystrom, Voigt, Adair, and Dishowitz LLP. The Daily Business Review has named her one of the Top 12 Cannabis Attorney’s in Florida. She is the former Executive Director of the Black Farmers and Agriculturalists of Florida and former Director of Federal Affairs…
    Personal blog / websiteTwitter
  • Elizabeth Whitlow

    Executive Director, The Regenerative Organic

    Elizabeth Whitlow's role as the Executive Director of the Regenerative Organic Alliance (ROA) is the culmination of over 20 years working for systemic change in agriculture systems. Whitlow began her career as an advocate for shade-grown, fair-trade, and organic coffee growers in Central America. Since then, she has worked across the spectrum of elevated certifications,…
    Personal blog / websiteFacebookYouTubeInstagram
  • Najee Ellerbe

    Everybody's Juice

    Najee Ellerbe, a Washingtonian through and through, has made it his point to live and breathe positivity and open-mindedness with everything that he does. Najee holds a B.A. in Communications from Virginia State University and an M.B.A. from Georgetown University. In addition to Everybody's Juice, Najee has also sparked the Mind Over Matter Podcast as…
    Personal blog / websiteFacebookInstagram
  • Mascha Davis

    Nomadista Nutrition

    Mascha Davis MPH, RDN is a nationally recognized registered dietitian nutritionist, humanitarian and founder of Nomadista Nutrition, a private nutrition practice based in Los Angeles. Her writing and expertise have been featured in numerous publications and media outlets including TIME, CNN, Newsweek, the Washington Post, ABC News, Men’s Health Magazine, Women’s Health, Mind Body Green,…
    Personal blog / websiteFacebookTwitterInstagram
  • Ciaran Blumenfeld

    Juiced Social, Hashtracking, Momfluential

    Ciaran Blumenfeld is a creative entrepreneur and  founder of  Vitamin H by Juiced Social, an AI enhanced, topical hashtag research tool.  She is also the founder of Hashtracking.com, a social media analytics tracking service  used by tens of thousands of customers. Ciaran is a popular speaker,  and keynoter, who has entertained and informed audiences around…
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