Rachel Lincoln Sarnoff is the Executive Director of 5 Gyres Institute, the ocean conservation non-profit that first discovered plastic microbeads in 2012 and campaigned for a successful federal ban in 2015. A former journalist with a MA from USC, Rachel was the Executive Director of Healthy Child Healthy World (now part of the Environmental Working Group) and founder of EcoStiletto and MommyGreenest.com. She promoted sustainability on “The Today Show” and “CNN,” among others, and authored The Big List of Things That Suck and The Mommy Greenest Guide to Pregnancy, Birth & Beyond. Previously, Rachel executed marketing and development strategies for mission-driven brands and organizations. A mother of three, Rachel lives with her family in Los Angeles.