John is a hemp innovator, serial entrepreneur, investor, philanthropist, writer and champion of regenerative agriculture.

As the founder of the organic hemp CBD brand RE Botanicals and organic superfoods brand Nutiva, he has sourced and formulated close to $1B in retail sales of organic superfoods in the past 20 years. John is also an executive producer of the regenerative agriculture film Kiss the Ground, which is narrated by Woody Harrelson and was chosen to be featured at the 2020 Tribeca Film Festival. Today, he is an investor and advisor to Dr Hops, the organic, gluten-free kombucha beer company.

Over his career, John has founded five non-profit organizations, including GMOInside.org, and his passionate hemp advocacy brought him to sue the U.S. Drug Enforcement Agency. This long legal battle culminated in a historic 2004 federal court victory to keep hemp foods legal. He is a pioneer of the modern home-composting movement and has authored four books on hemp and composting.