Elizabeth Whitlow’s role as the Executive Director of the Regenerative Organic Alliance (ROA) is the culmination of over 20 years working for systemic change in agriculture systems. Whitlow began her career as an advocate for shade-grown, fair-trade, and organic coffee growers in Central America. Since then, she has worked across the spectrum of elevated certifications, both in farming and ranching. She is now leading the charge for regenerative organic agriculture, managing the holistic and high-bar Regenerative Organic Certified™ (ROC™) standard. The ROC is the North Star of certifications, building upon the USDA Organic label through the pillars of soil health, animal welfare, and social fairness. She resides in Sonoma County, California tending to her micro-farm and an array of animals, promoting community-driven, local food systems.