Brian Paulsen is the President and Co-Founder of rareESSENCE Aromatherapy. Over the past twenty-two years, he has studied aromatherapy and has traveled worldwide sourcing essential oils. He is an active member of the National Association of Holistic Aromatherapy and the Natural Products Association.
Along with Sherri Jobelius, his business partner and wife, and the co-founder and CEO of rareESSENCE Aromatherapy, Brian is passionate about essential oils and the Organic movement in agriculture. Together, Brian and Sherri have over fifty years of experience in working with essential oils and aromatherapy.

rareESSENCE Aromatherapy is his second major venture in retail products. His previous company, LIGHTSTONE, designed, manufactured and marketed products sold at major U.S. retailers including; Target, Pottery Barn, LL Bean, Eddie Bauer, Wal-Mart, Sam’s Club and Costco. Brian and Sherri also hold two U.S. Patents.

Today, Brian actively works in product development and design, and is the brand ambassador for rareESSENCE, also serving as the head of business development and key account management. In just six years, rareESSENCE has grown from a small enterprise with two employees to a state-of-the-art production facility with 20 employees and products sold in over 7,000 stores in the U.S. and Canada. In 2016, rareESSENCE Aromatherapy was chosen by the largest U.S. massage therapy franchise, Massage Envy, as the supplier for essential oils used in all aromatherapy services at over 1,350 locations.

Though the company has grown quickly, Brian still enjoys traveling the country visiting and meeting with buyers and retailers of all sizes, where he shares his passion for rareESSENCE Aromatherapy and the amazing benefits of pure essential oils.