Amy Ziff is founder and executive director of MADE SAFE®, America’s first nontoxic certification verifying that everyday household products, ranging from baby to beauty and furniture to fashion items, are made with safe ingredients not known to harm human health or ecosystems. The goal is to use the marketplace to bring about change in order to eliminate the use of harmful ingredients and materials. Amy pioneered the Made With Safe Ingredients Screening Process and led the building of the organization’s revolutionary Toxicant Database, to create one of the most rigorous human health safety standards on the market.

In addition to being an ingredient expert and consulting with companies on ingredients, Amy is a seasoned entrepreneur and award-winning brand marketer with a Masters in Journalism and Communications. With GOOD HOUSEKEEPING and Hearst Amy launched the #raisethegreenbar Summit in 2017, designed to inspire corporate innovation. Ziff was recently named a “Woman to Watch by WELL Insiders and Made Safe was named Nonprofit of the Year at Shiftcon in 2018. Previously, Amy was the co-founder of Jetsetter, and a founding team member of Site59, acquired by Travelocity. Today Amy helps companies innovate safer and more sustainable products, writes about the chemical world we live in, and speaks at events around the world.