Breakout Sessions 1-4: How to Build a Loyal Community with a Podcast | The Five Brand Habits of Highly Successful Businesses | That's Deductible | Discovery Optimization, the SEO of Social: What you need to DO right now for every social platform

Breakout Sessions 1-4: How to Build a Loyal Community with a Podcast | The Five Brand Habits of Highly Successful Businesses | That’s Deductible | Discovery Optimization, the SEO of Social: What you need to DO right now for every social platform

Breakout Sessions 1-4:

How to Build a Loyal Community with a Podcast

Danny Ozment

Stage 1

Podcasts are the most powerful tool for creating an audience that knows, likes, and trusts you. They position you as an expert. Podcast audiences are fiercely loyal. Join Danny Ozment as he shows you the power of podcasting, how to harness it for your brand, monetize it, and grow your community.

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The Five Brand Habits of Highly Successful Businesses

Jaleh Bisharat

Stage 2

Whether it’s your personal brand – or that of your company – a strong brand is priceless. This workshop will break down the elements of a successful brand and give you a simple framework for assessing the strength of yours. Jaleh will then provide concrete, actionable guidelines on how to build a powerhouse brand, based on more than 30 years of nurturing some of technology’s most vibrant brands – including Amazon, OpenTable and Upwork.

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That’s Deductible

Wendy Barlin

Stage 3

Wendy will teach participants:

1: Which business expenses are deductible

How to find additional tax deductions
Questions to ask their accountant to make sure they are maximizing their tax deductions

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Discovery Optimization, the SEO of Social: What you need to DO right now for every social platform

Ciaran Blumenfeld

Stage 4

Just like SEO practices drives traffic to your blog, Discovery Optimization drives targeted traffic to your social (which you can then direct to your site). This session lays the groundwork for establishing social media accounts that get seen. We will cover basic algorithm training and discovery optimization strategies for all platforms. Get ready to shift the way you think about social, and get back in the driver’s seat.