Savvy Shoppers Tipping Scales in Food Sales–Demand for GMO Transparency is Changing What Sits on Grocery Shelves

The landscape of food is changing in more dramatic ways than ever before and consumers are leading the charge. As more and more buyers—especially moms, as the primary grocery shoppers for most households—gather awareness about the topic of genetically modified organisms (GMOs) they have begun asking questions. Their concerns are centered on environmental degradation, human…