Laura Batcha is CEO and Executive Director of the Organic Trade Assocation (OTA). OTA, an umbrella organization uniting more than 8,500 member companies across the entire supply chain, promotes and protects today’s $43 billion organic industry. Under her leadership, OTA has increased its presence and advocacy for organic in the nation’s capital, the Farmers Advisory Council has enlarged and strengthened, consumer education efforts about organic have been boosted, new resources to help U.S. organic producers connect to the global marketplace have been developed, and OTA membership has increased as demand for organic continues to break new records every year.
Batcha brings 20 years of direct experience as a certified organic producer and handler, and more than 10 years of hands-on experience in the private sector of the organic industry.
Batcha is a member of the Agricultural Policy Advisory Committee (APAC) appointed by USDA and the U.S. Trade Representative’s Office and a member of USDA’s Advisory Committee on Biotechnology and 21st Century Agriculture (AC21). She also serves on the Board of Trustees for The Organic Center, an independent non-profit research and education organization operating under OTA’s administrative umbrella.
Batcha splits her time between coasts, working from both California and OTA’s Washington D.C. headquarters.