Workshops 1-4 (VIPs Only): How To DIY Your Media Pitches: Media Training for the Wellpreneur | Building Your Brand’s Equity With an Engaged E-mail List | Discourses, Disclaimers and Defamation, Oh My! Protecting Yourself as a Contact Creator | Getting Real: Taming the Instagram Algorithms without Bots & Buy Ins
How To DIY Your Media Pitches: Media Training for the Wellpreneur
Christine St. Vil, Laura Saltman, Caryn Sullivan, Moderator – Sophia Choi / WSB Channel 2 News Anchor
Tips for creating DIY Media Pitches with information cultivated from national and local producers all over the country. The talk includes owning your expertise, building relationships with the media, the magazine editorial calendar, creating the perfect “hook,” making your pitch timely, speaking in soundbites, and more.
Building Your Brand’s Equity With an Engaged E-mail List
Breakout Room 1
Building an engaged e-mail list is crucial to building a healthy brand, and can (and will) become a valuable asset in sponsorship, partnership and affiliate collaborations. Not only is an e-mail list the only channel that you actually control and own (versus social channels), it is also far and :away the most effective channel for converting subscribers to customers or activists.
In this workshop, Lia Huber will walk attendees through a three-step process to 1) capture e-mail subscribers, 2) engage e-mail subscribers and 3) monetize e-mail subscribers.
Discourses, Disclaimers and Defamation, Oh My! Protecting Yourself as a Contact Creator
Breakout Room 2
Want to talk about a sensitive or controversial topic but are afraid to do so? Confused but what exactly defamation is or what those lengthy disclaimers actually do? This workshop will break down many of these confusing and often scary topics to make them manageable easy to understand. Attendees will leave with a basic understanding of how to protect yourself while still talking about the topics you love.
Getting Real: Taming the Instagram Algorithms without Bots & Buy Ins
The Instagram Algorithm is a scary mystery to most people. But it doesn’t have to be for you! This session will give you tools, tips and best practices for training Instagram’s Artificial Intelligence engines. Get seen more, gather more followers and get recognized for your talent, content and expertise without going crazy or resorting to paid services.