Social media is *the* 21st century tool for sharing news, building community and creating personal and business connections. I never imagined when I started using Facebook years ago (to gather voices and support for an environmental film) how much smaller the world would become! I made so many new friends – across the country and around the globe. Leah Segedie‘s Shiftcon conference brought us all together under one roof – literally – to learn from each other and build our businesses in support of the growing movement towards health and sustainability. Hugging friends in person that you’ve “known” for years only through a computer screen is an experience not to be missed!