SHIFTCON WORKSHOP: Backlash and Blowback–How to Navigate the Frontline, from Hashtags to Haters, to the Strength of the Human Heart
Applegate presents a special conversation with Robyn O’Brien “Backlash and Blowback–How to Navigate the Frontline, from Hashtags to Haters, to the Strength of the Human Heart.
WHO: Workshop with Robyn O’Brien & guests
WHAT: Hashtags, Haters and the Human Heart–How to Get Your Stories Out
WHEN: Friday, December 3rd
TIME: 11am CST
There is no filter. And it comes at us in announcement comments on Twitter and Facebook, to personal comments on our blogs and Instagram accounts.
Social media has changed the game: from the food industry and campaigns to #LabelGMOS and #dumpthejunk to the pharmaceutical tsunami known as #epigate.
- 527,000 images are shared on SnapChat every minute
- Every minute, 150 million emails are sent
- 20 million text messages are sent every minute
And a lot is coming at you.
Learn how to navigate these frontlines, use effective communication tools and strategies developed by leading brands and leading voices, learn how to use hashtags that are intuitive and powerful, and learn how to find the courage to stay the course as we build a better world for our families.