Do you have trouble finding safe skin care products and cosmetics? Or do you get pitches from companies and you’re unsure if their ingredient list is safe? The world of “green beauty” can be confusing and is riddled with misinformation. In ShiftCon’s first “Navigating Green Beauty” panel, you’ll hear from three experts in how to find safe products, how to talk about this with your online community and advocacy steps we can each take to help transform the dirty cosmetics industry.
How to Avoid Greenwashing
Confused by “all natural” personal and cosmetics? You are not alone! Micaela Preston from Mindful Momma will provide a primer on labeling and how to differentiate the greenwashers from the truly safer products. In addition you’ll learn about the best apps on the market for educating yourself and your base about cosmetic safety.
How to Work with Clean Companies
Lindsay Dahl with Beautycounter will openly discuss the challenges around formulating safe products, the difference between “natural” and “safe” and some of the secrets the cosmetics industry doesn’t want you to know. As a seasoned public health campaigner, advocate and blogger, Lindsay will give you five important questions to ask cosmetic companies before deciding if you are going to work with them.
Transforming the Cosmetics Industry
What can we as bloggers, parents, brands and social media strategists, do to educate our audience about safe beauty products? How can we collectively work towards shifting the cosmetic industry towards safer products? Lori Alper from Groovy Green Livin combines her many years as a practicing attorney, blogger and advocate to provide you with campaign ideas, tips for working with non-profit organizations and practical ways to educate your readers.
This is a panel you won’t want to miss!
Micaela Preston – Founder and Editor in Chief of Mindful Momma, Author of Practically Green: Your Guide to EcoFriendly Decision-Making. Micaela Preston is a green lifestyle writer, marketing consultant and sustainable brand champion. Her popular blog, Mindful Momma, provides inspiration for living a green and healthy lifestyle while balancing the reality of life with children. She is the author of the book Practically Green: Your Guide to Ecofriendly Decision-Making. Micaela has appeared in features for television and radio and has written for numerous web and print publications including Rachael Ray Magazine and Inhabitots. Micaela lives in Minneapolis with her husband and two boys. When she is not writing, she can be found whipping up a healthy meal or the latest eco-craft.
Lindsay Dahl – Director of Policy & Partnerships at Beautycounter and writer at LindsayDahl.com. Lindsay Dahl is a seasoned campaigner and coalition builder and has been at the forefront of successful public health and environmental advocacy campaigns for over ten years. Currently Lindsay is the Director of Policy and Partnerships with Beautycounter, a safe skin care company dedicated to disrupting the beauty industry and reforming our out of date cosmetic safety laws. Lindsay helped start and run the nation’s largest campaign working to protect American families called Safer Chemicals, Healthy Families. Before rolling up her sleeves in Washington D.C., Lindsay ran successful state level bans on toxic ingredients in consumer products in Minnesota, where they became the first state to ban the toxic chemical BPA.
Lori Alper – Founder and Editor in Chief of Groovy Green Livin, writer at Moms Clean Air Force and Huffington Post. Lori Popkewitz Alper is a recovering attorney and the founder and editor-in-chief of Groovy Green Livin, a site dedicated to sharing simple green living tips and trends. A contributing writer for multiple blogs and websites including The Huffington Post and Moms Clean Air Force, Lori speaks, writes and advises on a variety of issues related to creating a greener and healthier lifestyle. Lori has been featured on ABC World News, The Weather Channel, Boston News ABC, and CBS and featured in the Huffington Post, Boston Globe, Woman’s Day, LA Times, Yahoo! Shine, Care2, Chicago Tribune, Earth911 and Bloomberg News. Lori lives in the Greater Boston area with her three sons and her groovy husband. In her free time she can be found practicing yoga, pitching a baseball, running, cycling, skiing, reading, cooking, or trying out a new eco- friendly product.