How to Get Media Attention: Who me? Yes YOU!
“Don’t just hate the media, become the media!” I first heard the saying from punk rocker Jello Biafra, and it was my mantra for years as I published a newspaper and worked as a journalist exposing environmental harms in the Rocky Mountains.
All these years later, it’s thrilling to see how powerful the “become the media” movement has become; through social networks and innovative media making, we’ve created huge and powerful communities of likeminded people. But some things never change. And traditional media outlets – the NBCs, New York Times, and local newspapers of the world – are still the best way to reach the masses of people who want to connect with you, and just don’t know it yet.
As I say in the media trainings I host for nonprofits, you can reach hundreds or thousands of people with a great talk, and tens of thousands with smart social media, but the right mix of newsworthy information and reporter relations can bring your message to millions – and shift the conversation big time.
So what are the makings of mainstream media magic?
We’ve assembled an all-star line-up of media mavens for a provocative discussion at ShiftCon about “How to Get Media Attention.” This 90-minute panel will take place Saturday Oct. 4 from 2-3:30.
The rock stars on our panel have a combined 75+ years of experience working behind and in front of TV cameras or newspaper desks reporting and shaping the news. Between them, they have generated and reported thousands of news stories that helped bring environmental, health and consumer advocacy issues to the forefront of national consciousness.
Our experts will share their best advice for what to do — and what never to do — to build relationships with reporters and get them interested in your news. We’ll cover the nuts and bolts of media outreach, share best practices, and tell stories about grand-slam media successes (and a few big bomb fails).
We also want to brainstorm with you about ways we can work together to raise our voices and shift the conversation to stories that truly matter to our lives.
Meet the panel:
Margie Kelly–Margie Kelly is the Media Relations Manager for the Breast Cancer Fund and Campaign for Safe Cosmetics.Margie has more than two decades experience in high-profile media, marketing, and brand building for environmental health and human rights organizations. She has been the Communications Director for a number of non-profit organizations including Healthy Child Healthy World, Safer Chemicals, Healthy Families, a coalition of organizations working to overhaul the nation’s toxic chemicals law, and SAFER, a multi-state coalition of environmental health organizations. Margie lives in Evanston, Illinois with her husband and two teenage children. You can connect with her online: @SafeCosmeticsHQ, @BCF_Media, Facebook.com/SafeCosmetics, and Facebook.com/BreastCancerFund
Tshaka Armstrong–FOX 11’s (Los Angeles) “resident nerd and geek,” he covers technology and helps viewers understand how to be safer, smarter users of the Internet and their gadgets. Tshaka spent 15 years behind the camera editing and producing news stories, and has racked up over a dozen Emmy nominations, an Emmy win for the news story feature “Alvarado Update,” two Golden Mics and an Edward R. Murrow Award. You can follow Tshaka on Tshakatalkstech.com, Twitter & Facebook.
Stephenie Hendricks–Communications director for Coming Clean, a Collaborative of 200 NGOs and 100 additional experts on science, health and policy. Prior to generating stories for the environmental health movement, Stephenie was a journalist for 25 years producing radio and TV. She is the author of, “Divine Destruction: Wise Use, Dominion Theology and American Environmental Policy” (Melville 2005).
Desiree Peeples–Mom, on-air personality, reporter, published author and blogger, Desiree is the creator of MommyReporter.com and has a passion for living and sharing the raw vegan lifestyle. Desiree has worked with many notable companies in online and offline media campaigns, including LogiTech, Proctor and Gamble, AT&T, Disney, PBS KIDS Sprout, The Dial Corporation, and Sky Angel, LLC.
Margie Kelly: Media relations manager for the Breast Cancer Fund, the only national breast cancer organization focused solely on prevention of the disease, and the Campaign for Safe Cosmetics. Margie has more than two decades experience in high-profile media, marketing, and brand building for environmental health and human rights organizations. You can follow Desiree on MommyReporter.com, Twitter & Facebook.